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Panther Labs

San Francisco-based cybersecurity startup leaps from seed to Series A in less than a year, assisted by Blue Seedling’s marketing coaching

11

months from Seed to Series A

1

month to build marketing database and launch first email newsletter

3

team members coached

Industry
Cybersecurity, B2D

Buyer Persona
Developers and security architects in high-growth companies across verticals

Location
San Francisco

Services Provided
Marketing Coaching

Industry
Cybersecurity, B2D

Buyer Persona
Developers and security architects in high-growth companies across verticals

Location
San Francisco

Services Provided
Marketing Coaching

Netta was very helpful for Panther’s initial marketing push, from strategy and coordination to optimizing our messaging and content. She was a pleasure to work with and I would definitely recommend her to help you push your marketing efforts forward!
Jack Naglieri
Founder & CEO, Panther

Panther, a San Francisco-based startup, developed a security analytics platform to help teams detect and respond to breaches in the cloud. In 2019, they raised a $4.5M Seed round from leading investors Innovation Endeavors and S28 Capital, and was looking to lay out its marketing infrastructure, including positioning, brand, and demand generation, in order to gain initial traction and get to product-market-fit.

Through Blue Seedling’s marketing coaching, Panther successfully built out its initial brand and demand generation engine. Market adoption and a Series A followed in quick succession.


Following their Seed round, Panther hired a content lead and a marketing manager, and had technical team members contribute to marketing efforts, as well. The CEO was leading marketing, but was looking for experienced marketing guidance and leadership to enable him to focus on more specific aspects of positioning, product-market-fit discovery, and sales. He was not ready to hire an in-house CMO or VP Marketing just yet, and instead partnered with Blue Seedling’s Netta Kivils for marketing coaching.

During the engagement, Netta worked with Panther’s marketing team members and guided them through the creation of their first marketing calendar and the buildout of their initial marketing infrastructure. This included building a marketing database of hundreds of leads, setting up an email marketing program, sending out the first email newsletters, and publishing content on Panther’s brand-new blog.


The results: Initial traction leading to rapid growth and a Series A

Panther’s audience and traction gradually expanded through content and email marketing, webinars, and successful marketing partnerships with other companies in the space, such as Snowflake. They signed up fast-growth cloud tech companies such as GitLab, Dropbox, Canva, Figma, and Signifyd. Investors took notice and in September 2020, less than a year after raising its Seed round, Panther announced a $15M Series A led by Lightspeed Venture Partners.

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Hysolate

Hysolate, a cybersecurity startup based in Israel and the US, was looking for an interim VP Marketing to take over all marketing leadership responsibilities, as well as prepare the company for the launch of a new product… All in the midst of the COVID-19 upheaval in 2020.

Industry
Cybersecurity

Buyer Persona
CISOs of global enterprises

Location
Tel Aviv, New York

Services Provided
Acting CMO / VP Marketing

Industry
Cybersecurity

Buyer Persona
CISOs of global enterprises

Location
Tel Aviv, New York

Services Provided
Acting CMO / VP Marketing

Netta was very helpful for Panther’s initial marketing push, from strategy and coordination to optimizing our messaging and content. She was a pleasure to work with and I would definitely recommend her to help you push your marketing efforts forward!
Jack Naglieri
Founder & CEO, Panther

Panther, a San Francisco-based startup, developed a security analytics platform to help teams detect and respond to breaches in the cloud. In 2019, they raised a $4.5M Seed round from leading investors Innovation Endeavors and S28 Capital, and was looking to lay out its marketing infrastructure, including positioning, brand, and demand generation, in order to gain initial traction and get to product-market-fit.

Through Blue Seedling’s marketing coaching, Panther successfully built out its initial brand and demand generation engine. Market adoption and a Series A followed in quick succession.


Following their Seed round, Panther hired a content lead and a marketing manager, and had technical team members contribute to marketing efforts, as well. The CEO was leading marketing, but was looking for experienced marketing guidance and leadership to enable him to focus on more specific aspects of positioning, product-market-fit discovery, and sales. He was not ready to hire an in-house CMO or VP Marketing just yet, and instead partnered with Blue Seedling’s Netta Kivils for marketing coaching.

During the engagement, Netta worked with Panther’s marketing team members and guided them through the creation of their first marketing calendar and the buildout of their initial marketing infrastructure. This included building a marketing database of hundreds of leads, setting up an email marketing program, sending out the first email newsletters, and publishing content on Panther’s brand-new blog.


The results: Initial traction leading to rapid growth and a Series A

Panther’s audience and traction gradually expanded through content and email marketing, webinars, and successful marketing partnerships with other companies in the space, such as Snowflake. They signed up fast-growth cloud tech companies such as GitLab, Dropbox, Canva, Figma, and Signifyd. Investors took notice and in September 2020, less than a year after raising its Seed round, Panther announced a $15M Series A led by Lightspeed Venture Partners.

More Case Studies

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