Acumen

Acumen launches and announces its funding round with a new website, TechCrunch coverage, and a successful ProductHunt campaign – making a splash in the developer community.

3 Months

From nothing to launch, including positioning, website, collateral, and press coverage

1

TechCrunch article secured, with $0 spent on PR

Industry
Analytics, DevOps

Buyer Persona
Enterprise SaaS, DevOps

Location
Tel Aviv

Services Provided
B2B Marketing Team

Industry
Analytics, DevOps

Buyer Persona
Enterprise SaaS, DevOps

Location
Tel Aviv

Services Provided
B2B Marketing Team

“Having worked with several marketing teams in the past, I can easily say Blue Seedling is one of the best teams I’ve met. One of the signs of a good marketing team is how the engineering team feels about them. It is very rare to see an engineering team happy about the company’s marketing, especially when the product (like ours) is for developers :)”
Nevo Alva
Co-Founder & CEO, Acumen

Israeli startup Acumen.io, founded in 2019, helps engineering leaders gain visibility into what’s going on across the software development team, avoid risks, and boost productivity. Blue Seedling partnered with Acumen to craft a go-to-market strategy in their emerging B2D software category, stage a high-impact product launch, and kickstart their demand generation engine.


Pioneering a new category

Co-founders Nevo Alva, Daniel Shir, and Itamar Mula created Acumen.io in 2019 to solve a daunting problem: how to make software engineering less of an art, and more of a science. Acumen’s technology unifies data from different engineering systems, and uses machine learning to identify development risks and provide recommendations to engineering leaders to boost productivity.

Acumen had promising technology, but needed direction on how to take it to market. Key questions included:

  • What personas should Acumen target?
  • How could Acumen build credibility with the developer community?
  • What message would help Acumen stand out in a noisy market?

The company partnered with Blue Seedling to launch their product and create a demand generation engine.


A marketing team in a box

Blue Seedling kicked off the partnership by staging a go-to-market workshop with Acumen leadership to distill the company’s positioning and brand identity. (Pepper Potts and Alfred the butler made guest appearances.)

Guided by Acumen’s new messaging, Blue Seedling got to work building out foundational materials for a launch. This included developing a brand new website along with key pieces of branding and sales material. Blue Seedling also built a pre-launch audience through email and social media with rich content – above all, data journalism culled from Acumen’s own platform.

Blue Seedling knew that making a splash would require a “surround sound” approach across multiple audiences. So for the launch, Blue Seedling secured press coverage for Acumen in TechCrunch and several Israeli publications – and amplified the impact of the launch by targeting developer audiences on ProductHunt and Reddit.

Successful launch drums up sales opportunities

The launch was a massive success, generating dozens of qualified leads for Acumen. Blue Seedling worked closely with Acumen to build a scalable sales process to capture and convert launch demand.

Since the launch, Blue Seedling has worked with Acumen on driving demand generation from Acumen’s free software tier. And as part of Acumen’s strategic goal of connecting with senior dev executives, Blue Seedling launched a webinar interview series featuring conversations with engineering thought leaders.

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