TrueAccord approached Blue Seedling while concurrently looking for an in-house marketing leader. They were looking to quickly launch a new product in response to COVID-related market needs, and to uplevel their core product’s marketing, in order to support their ambitious growth goals.
Why did TrueAccord choose to work with Blue Seedling? The sentiment expressed by TrueAccord’s founder is common to many founders we talk to:
“I want to move fast and have something going in the next few weeks. With Blue Seedling, I can try it out for a few months and see how it goes. I don’t feel like spending hundreds of thousands of dollars for a CMO and a headhunter, only to find out six months later it was a mistake.”