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Learning and teaching are core Blue Seedling values. Check out our crash courses on Marketing fundamentals, or dive deeper into our in-depth articles filled with tactical advice, tools, and case studies.

Featured Articles

Why smart CEOs don’t just hire a VP Marketing

17 ways to get your sales team to book meetings before a conference

Why you shouldn’t chase marketing attribution (and what you should do instead)

Featured Courses

Dive into one (or all) of our crash courses for a helpful introduction to Marketing fundamentals.

Marketing for AI Startups

Cut through the noise and become the first choice

  • Adapt your messaging to stand out in a crowded AI landscape
  • Target both business execs and technical leaders with tailored content
  • Identify and fix “suitcase” vs. “zipper” problems in your go-to-market strategy

Generative AI plays for B2B marketers

How to integrate generative AI into your marketing toolbox to save time and increase productivity

  • Discover creative and fun ways to use generative AI in your day-to-day
  • Create killer content – fast
  • Learn which generative AI technology is the best tool for each of your marketing tasks

DIY marketing for early-stage B2B startups

The longest journey begins with a single step

  • Build your first marketing plan and budget
  • Start marketing even as a (technical) founder
  • Learn how to bring in your first 10 customers

Winning with Content Marketing

Create awesome content that gives your audience real value

  • Produce great content, regardless of budget or team size
  • Create email campaigns that drive measurable results
  • Write FOMO-inducing B2B case studies

Account-Based Marketing and Outbound Email Prospecting

Ramp up your marketing efforts with email prospecting

  • Get started with email prospecting
  • Excel at “spamming”
  • Learn about the most effective B2B marketing email you can send

Building your first B2B marketing team

Create a high-octane marketing squad for your startup

  • Decide if your first hire should be marketing or sales
  • Determine if you should hire an in-house marketer or an agency
  • Learn how to make your first marketing hire

Busting the most common B2B marketing myths

Our takes on some of the most prevalent B2B Marketing misconceptions – and guides on what to do instead

  • Why we don’t believe in online advertising for Enterprise B2B
  • Why you shouldn’t outsource content marketing
  • Why A/B testing is a waste of time

Novel tactics and approaches to demand generation

Check out under-utilized, cost-effective B2B marketing tactics that will lead to a significant competitive advantage, and a major pipeline boost

  • Decide which marketing channels and tactics will best suit your needs
  • Discover the power of partnerships
  • Offer B2B “free samples” to give prospects a taste of your product

Position yourself to win with product marketing

Nail all the components of product marketing that enable noteworthy product launches and increase sales

  • Take a look at your current product messaging and positioning with a fresh set of eyes
  • Revamp your competitive strategy
  • Plan the best-prepared product launch

Dan Benjamin (Founder and CEO of Dig Security) on how to win in cyber marketing

Small Events, Big Impact: Why B2B Marketing in 2025 Is All About Human Connection

Why smart CEOs don’t just hire a VP Marketing

17 ways to get your sales team to book meetings before a conference

Why you shouldn’t chase marketing attribution (and what you should do instead)

Pinpointing the issue: Positioning, messaging, or copywriting?

How do you know if you have a positioning problem?

What actually works for enterprise referrals (and what doesn’t)

Blue Seedling Wrapped: 2024’s most-read posts for B2B marketers

The most underrated superpower of your marketing program: Your vendor stack

What Makes a Great First Product Marketing Hire (and Who to Avoid)

The sales pipeline quick-start guide for B2B startups

Want to explore working together?

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