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Learning and teaching are core Blue Seedling values. Check out our crash courses on Marketing fundamentals, or dive deeper into our in-depth articles filled with tactical advice, tools, and case studies.

Featured Articles

Past results do not guarantee future performance: 4 questions to ask before you double down on a high-performing marketing tactic

How I learned to stop worrying and love the tagline – Why (and how) to write an unforgettable tagline for your B2B startup

ChatGPT and Chuck Norris walk into a conference, and other creative ways to use ChatGPT 🦸

Featured Courses

Dive into one (or all) of our crash courses for a helpful introduction to Marketing fundamentals.

DIY marketing for early-stage B2B startups

The longest journey begins with a single step

  • Build your first marketing plan and budget
  • Start marketing even as a (technical) founder
  • Learn how to bring in your first 10 customers

Winning with Content Marketing

Create awesome content that gives your audience real value

  • Produce great content, regardless of budget or team size
  • Create email campaigns that drive measurable results
  • Write FOMO-inducing B2B case studies

Account-Based Marketing and Outbound Email Prospecting

Ramp up your marketing efforts with email prospecting

  • Get started with email prospecting
  • Excel at “spamming”
  • Learn about the most effective B2B marketing email you can send

Building your first B2B marketing team

Create a high-octane marketing squad for your startup

  • Decide if your first hire should be marketing or sales
  • Determine if you should hire an in-house marketer or an agency
  • Learn how to make your first marketing hire

Busting the most common B2B marketing myths

Our takes on some of the most prevalent B2B Marketing misconceptions – and guides on what to do instead

  • Why we don’t believe in online advertising for Enterprise B2B
  • Why you shouldn’t outsource content marketing
  • Why A/B testing is a waste of time

Novel tactics and approaches to demand generation

Check out under-utilized, cost-effective B2B marketing tactics that will lead to a significant competitive advantage, and a major pipeline boost

  • Decide which marketing channels and tactics will best suit your needs
  • Discover the power of partnerships
  • Offer B2B “free samples” to give prospects a taste of your product

Position yourself to win with product marketing

Nail all the components of product marketing that enable noteworthy product launches and increase sales

  • Take a look at your current product messaging and positioning with a fresh set of eyes
  • Revamp your competitive strategy
  • Plan the best-prepared product launch

Past results do not guarantee future performance: 4 questions to ask before you double down on a high-performing marketing tactic

How I learned to stop worrying and love the tagline – Why (and how) to write an unforgettable tagline for your B2B startup

ChatGPT and Chuck Norris walk into a conference, and other creative ways to use ChatGPT 🦸

Webinar: Winning B2B marketing plays for 2023, featuring how real marketers use ChatGPT

The power of coaching: the Granulate and Blue Seedling partnership

Creating a buyer community without the hassle: Repurpose your current activities for maximum impact

How to do competitive analysis for marketing (featuring a made-for-marketing template)

Blue Seedling 2022 Year in Review… and a surprise ending

6 tips for better writing (that you can use right now, on something you’ve already written)

Resolve to read: 12 books to help you reach your 2023 goals

Don’t give prospects your investor pitch: Why (and how) to separate thought leadership from your selling message

9 ways to annoy your marketing team – and 9 ways to make them happy

Want to explore working together?

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