Position yourself to win with product marketing

Product marketing is the secret to owning your category – and winning your market. Start the crash course below to learn the basics of successful positioning, ensure your next product launch is a success, and achieve product-market fit.

Course Highlights

  • Figure out where product marketing belongs in your organization
  • Nail your product positioning – on your own terms
  • Plan your next (successful) product launch

Start here

Next Steps:

  1. Use Blue Seedling’s Ideal Customer Profile (ICP) framework and template to define your target customer.
  2. Map out their pain points and how your product can be a solution.
  3. Research competitors in your space and define how you can differentiate yourself.
  4. Fill out this website home page template based on the exercises you just completed.

Further Reading