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CRASH COURSE

DIY marketing for early-stage B2B startups

You started with a great idea, put together a small team, and built an amazing MVP (minimum viable product). You raised some money, called everyone you know, and put the product in the hands of your first customers. Now it’s time to scale up — with the help of a Do-It-Yourself marketing machine.

We know taking your first steps in marketing can feel daunting. Follow this crash course to learn the building blocks for marketing success — and how to get started today.



Course Highlights

  • Build your first marketing plan and budget
  • Figure out a marketing strategy that works
  • Learn how and why you should bring in your first 10 customers yourself
  • Be on your way to building a marketing machine

Start here

Step 1

Build your first marketing plan and budget with this spreadsheet

By Netta Kivilis

Step 2

Watch this video to build a B2B marketing strategy that works

By Netta Kivilis

Step 3

Ain’t no machine: Why your first 10 customers are going to come from YOU

By Netta Kivilis

Step 4

The DIY marketing approach: How one founder successfully built an email + content machine

By Lauren Glover

Next Steps:

  1. Download the marketing plan spreadsheet.
  2. Start strategizing and build your plan— think about the resources available to you, the actions you’d like to take, and, most importantly, your measurable goals.
  3. Be ready to iterate on this several times, and then keep a very close eye on plan vs. reality as you begin executing.

Further Reading

Should my first business hire be Marketing or Sales?

Our guide for planning and running a comprehensive marketing launch campaign

The best Marketing calendar for your team: a step-by-step guide