Our guide for planning and running a comprehensive marketing launch campaign

Nov 29th, 2018
By Netta Kivilis

Imagine you have released a new product feature, or maybe published a customer case study, or you’re about to attend a trade show. Ideally, you’d like all of your customers, partners, team members, and leads to know about each one of these events.


How do you make this happen?


Here at Blue Seedling, we define a marketing campaign to accompany notable events, and create a list of all marketing channels and activities we’ll run as part of the campaign. We don’t promise full coverage (in fact, we’re pretty sure we’re not going to reach all of your audience), but by using a document that’s similar to our template, you can make sure you’re maximizing your coverage and not forgetting any important (or trivial) channels.
Naturally, you’ll need to tailor our list to your company setup and specific campaign needs. For example, let’s say you just launched a new product feature and you want to announce it to the world. After going over our list, you decide to:

  • Write an announcement blog post
  • Send a newsletter to your entire marketing database
  • Send an additional dedicated email to your customers
  • Mention the feature in the relevant page on your site
  • Post about the feature on Facebook, Twitter, and LinkedIn
  • Ask your team to change their email signature to a new one that mentions the new feature.


Our launch list template is here.


The bottom line

Honestly, nothing here is groundbreaking. 🙂 But this simple template has helped us getting our message out there, and making sure we don’t forget anything when we announce something important.

About Blue Seedling

Blue Seedling works with Israeli B2B startups as a plug & play marketing team or as a complement to existing marketing capabilities. We’re “full-stack marketers” across all marketing activities: messaging and positioning, website design, sales enablement, marketing planning and budgeting, running marketing programs (webinars, content, PR, events & conferences, prospecting), generating sales opportunities, and recruiting marketing talent.

Our remote team and network include marketing managers, marketing strategy experts, copywriters, graphic design partners, a website development agency, PR agency partners, a Facebook / Google advertising expert, and a 15-person remote team.

About The Author

Netta is the founder and CEO of Blue Seedling. She loves third wave coffee, thin crust pizza, and B2B marketing.
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