team members in Feedvisor’s NYC office in less than a year
saved in recruiting costs
Industry
Retail / e-commerce
Buyer Persona
E-commerce executives
Location
Tel Aviv and NYC
Services Provided
Talent brand / recruitment marketing
Industry
Retail / e-commerce
Buyer Persona
E-commerce executives
Location
Tel Aviv and NYC
Services Provided
Talent brand / recruitment marketing
The Blue Seedling team are the ultimate talent brand professionals. They were true partners in Feedvisor’s successful entry into the NYC talent market and real contributors to our growth.Keren Halperin
E-commerce intelligence startup Feedvisor closed their Series B round, raising $20M from General Catalyst – a leading US venture capital fund. This milestone accelerated the startup’s rapid growth, but they faced the daunting challenge of hiring dozens of new team members in a brand new office. Blue Seedling revamped Feedvisor’s talent brand, building a new Careers page, a new talent video, partnerships with top 3rd party recruiting sites, and more. The result was a self-sustaining talent engine that helped Feedvisor grow 10x in less than a year.
Feedvisor’s Tel Aviv-based People team was facing the challenge of creating a pipeline of high-quality candidates in the United States, primarily due to low name recognition in the US and very few “boots on the ground” in their new NYC office. Feedvisor turned to Blue Seedling to build talent brand campaigns that would boost Feedvisor’s profile as an employer and build an inbound talent engine.
Blue Seedling drew upon our deep content marketing and talent brand expertise to create:
Blue Seedling also partnered with a number of top US recruiting sites to raise the Feedvisor’s profiles and build a consistent inbound talent pipeline. Blue Seedling built and managed multimedia profiles for the startup on Angellist, The Muse, Indeed, Glassdoor, BuiltinNYC, and more.
Feedvisor’s NYC office grew from three team members to 40 in less than a year and achieved a self-sustaining inbound pipeline of high-quality candidates in NYC.
A partnership between HR and Marketing can supercharge hiring at fast-growing startups. Blue Seedling’s expertise at running creative, results-oriented campaigns easily translates to talent brand efforts and can help build a talent pipeline from the ground up — especially for Israeli startups looking to build their presence in the US.
Want to read more? Check out the full hiring story of Feedvisor here.
Having worked with several marketing teams in the past, I can easily say Blue Seedling is one of the best teams I’ve met. One of the signs of a good marketing team is how the engineering team feels about them. It is very rare to see an engineering team happy about the company’s marketing, especially when the product (like ours) is for developers.
Nevo Alva Co-Founder & CEO, Acumen
The Blue Seedling team was critical to the success of our product launch. Their deep B2B marketing expertise and retail tech experience helped us define the right segment to target and craft the right message to gain immediate traction with our launch. I would recommend them to any B2B startup building a new go-to-market plan.
Allison Hartsoe Founder and CEO of Ambition Data
Blue Seedling is one of the most impressive and capable marketing teams I have ever worked with. Relentless focus, resiliency and big picture thinking make them great at what they do and a strong addition to any team. Blue Seedling makes leading teams to success look easy. I would recommend working with them without hesitation.
Yaniv Makover Co-Founder and CEO, Anyword
Blue Seedling played a critical role in getting our marketing efforts up and running in the US. They had a great impact on generating some of the opportunities we now have in the market, both through planning and execution.
Chen Grazutis General Manager, North America, Bringoz
Blue Seedling hit the ground running and created value from day one. What I like most about working with them is getting a full marketing team with different talents across everything we need in marketing – content, email, conferences, webinars – and at all levels – from high-level marketing strategy to tactical execution at the highest level. I recommend them to every Israeli startup selling to US enterprises.
Nir Livneh CEO and Co-Founder, Equalum
Blue Seedling worked with us at Hysolate for four months, while our VP Marketing was on maternity leave. They did a great job both keeping the lights on with existing projects and initiating new projects and managing the team. The Blue Seedling team gets shit done!
Mark Gaffan CEO, Hysolate
Blue Seedling is incredible at what they do. They are a team of no fluff data-driven marketers who know the right channels to focus on at the right times. They know B2B marketing better than anyone I know. We have worked with over a dozen marketers over the years, and Blue Seedling has stood head and shoulders above the rest. They move quickly and precisely and do not waste time on strategies with little ROI. Blue Seedling has that unique mix of intelligence and empathy. I cannot recommend the Blue Seedling team more highly.
Gavi Wolf CEO and Founder, Indiewalls
This is the second time I partnered with Blue Seedling to help with a major challenge – hiring fast, at scale, and from scratch in two new markets: the US and Europe. With Blue Seedling’s marketing and talent acquisition expertise, we successfully hit our acquisition goals on time and under budget. We highly recommend partnering with Blue Seedling to any Israeli startup that wishes to build a strong talent brand in the US.
Keren Halperin Chief People Officer, Namogoo
Blue Seedling was very helpful for Panther’s initial marketing push, from strategy and coordination to optimizing our messaging and content. They were a pleasure to work with and I would definitely recommend them to help you push your marketing efforts forward!
Jack Naglieri Founder & CEO, Panther
The team at Blue Seedling has made a huge difference in our B2B GTM efforts in just a few months. The team is talented and high energy, able to jump into complex subject matter and work with organizational dynamics to get things done. I was hoping for a zero to one motion but we’re relying on them to do even more than that.
Ohad Samet Co-Founder & CEO, TrueAccord
Having worked with several marketing teams in the past, I can easily say Blue Seedling is one of the best teams I’ve met. One of the signs of a good marketing team is how the engineering team feels about them. It is very rare to see an engineering team happy about the company’s marketing, especially when the product (like ours) is for developers.
Nevo Alva Co-Founder & CEO, Acumen
The Blue Seedling team was critical to the success of our product launch. Their deep B2B marketing expertise and retail tech experience helped us define the right segment to target and craft the right message to gain immediate traction with our launch. I would recommend them to any B2B startup building a new go-to-market plan.
Allison Hartsoe Founder and CEO of Ambition Data
Blue Seedling is one of the most impressive and capable marketing teams I have ever worked with. Relentless focus, resiliency and big picture thinking make them great at what they do and a strong addition to any team. Blue Seedling makes leading teams to success look easy. I would recommend working with them without hesitation.
Yaniv Makover Co-Founder and CEO, Anyword
Blue Seedling played a critical role in getting our marketing efforts up and running in the US. They had a great impact on generating some of the opportunities we now have in the market, both through planning and execution.
Chen Grazutis General Manager, North America, Bringoz
Blue Seedling hit the ground running and created value from day one. What I like most about working with them is getting a full marketing team with different talents across everything we need in marketing – content, email, conferences, webinars – and at all levels – from high-level marketing strategy to tactical execution at the highest level. I recommend them to every Israeli startup selling to US enterprises.
Nir Livneh CEO and Co-Founder, Equalum
Blue Seedling worked with us at Hysolate for four months, while our VP Marketing was on maternity leave. They did a great job both keeping the lights on with existing projects and initiating new projects and managing the team. The Blue Seedling team gets shit done!
Mark Gaffan CEO, Hysolate
Blue Seedling is incredible at what they do. They are a team of no fluff data-driven marketers who know the right channels to focus on at the right times. They know B2B marketing better than anyone I know. We have worked with over a dozen marketers over the years, and Blue Seedling has stood head and shoulders above the rest. They move quickly and precisely and do not waste time on strategies with little ROI. Blue Seedling has that unique mix of intelligence and empathy. I cannot recommend the Blue Seedling team more highly.
Gavi Wolf CEO and Founder, Indiewalls
This is the second time I partnered with Blue Seedling to help with a major challenge – hiring fast, at scale, and from scratch in two new markets: the US and Europe. With Blue Seedling’s marketing and talent acquisition expertise, we successfully hit our acquisition goals on time and under budget. We highly recommend partnering with Blue Seedling to any Israeli startup that wishes to build a strong talent brand in the US.
Keren Halperin Chief People Officer, Namogoo
Blue Seedling was very helpful for Panther’s initial marketing push, from strategy and coordination to optimizing our messaging and content. They were a pleasure to work with and I would definitely recommend them to help you push your marketing efforts forward!
Jack Naglieri Founder & CEO, Panther
The team at Blue Seedling has made a huge difference in our B2B GTM efforts in just a few months. The team is talented and high energy, able to jump into complex subject matter and work with organizational dynamics to get things done. I was hoping for a zero to one motion but we’re relying on them to do even more than that.
Ohad Samet Co-Founder & CEO, TrueAccord
