Solution
Ambition Data brought on Blue Seedling to guide the launch of their new software platform. Blue Seedling began by conducting a product strategy workshop to forge a common “language” for the launch with Ambition leadership. The workshop included:
- Qualitative research with potential buyers to map key needs and consideration dimensions (tapping Blue Seedling’s Retail Practice)
- Mapping of the competitive landscape based on buyer needs and use cases to identify “white space”
- A day-long design thinking-inspired workshop with the Ambition leadership team to solidify positioning and messaging.
The upfront strategy work paid off. Within two weeks, Blue Seedling had everything needed to begin actual work on the product launch – confident that the team was aiming for the right market segment, with the right message.
For the launch itself, Blue Seedling tackled two core challenges. First, the team wanted to create noise in the market to bring qualified prospects into Ambition’s funnel. To do this, Blue Seedling orchestrated a “surround sound” launch announcement amplified through email, social, podcast, and Ambition’s website.
Second, Blue Seedling wanted to empower Ambition to convert qualified prospects into sales opportunities – and ultimately deals. Blue Seedling created a full suite of sales materials for the launch, including a sales presentation and customer nurture flow.
The Results
The product launch was a major success, driving substantial social engagement from Ambition’s extended network and record traffic to the website, quickly converting to pipeline opportunities of high-intent prospects from its target market.
It quickly became clear that the launch had positioned Ambition for long-term success. Within months, the company had exceeded its sales targets.
