Granulate

Granulate, a startup offering AI optimized cloud infrastructure, utilized Blue Seedling’s marketing coaching services and was later acquired by Intel.

1

hour weekly coaching calls

2

team members coached

3

months engagement time

Industry
DevOps

Buyer Persona
DevOps Leaders

Location
Israel

Services Provided
Marketing Coaching

Industry
DevOps

Buyer Persona
DevOps Leaders

Location
Israel

Services Provided
Marketing Coaching

Netta helped us make the most of our very minimal marketing resources, and the results speak for themselves.
Noam Salinger
Product Manager, Granulate

Granulate is a startup based in Israel that offers AI optimized cloud infrastructure to help businesses cut their cloud spending. In 2021, the VP of Product and Product Manager were handling all things marketing while the company was building an in-house marketing team, but they didn’t want to miss out on important opportunities to promote their growing company. That’s when Blue Seedling came in.

Netta Kivilis acted as a marketing coach, offering Granulate access to our rich database of resources, guides, and experience, enabling them to tap into their market and increase their demand.

 

In just a few months, Netta and Granulate were able to work together on a variety of marketing initiatives to increase demand generation, including:

All of this was achieved in once-a-week, hour-long Zoom meetings and by sharing Blue Seedling’s playbooks, crash courses, blog posts, research, and valuable templates, such as our template for SDR prospecting outreach and newsletters. Netta also provided Granulate with access to our extensive network of trusted vendors for SEO, PPC, and more. This means Granulate wasted no efforts or time in sourcing vendors; we had a tried-and-true list ready to go for them when they needed it.

In a short period of time, the partnership between Blue Seedling and Granulate proved to be highly successful. In March of 2022, Intel acquired Granulate for $650M.

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