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Cloudinary [new]

AI-powered image and video platform Cloudinary partners with Blue Seedling to refresh their positioning and messaging for the next stage of growth.

Industry
Image and video management

Buyer Persona
Developers u0026 digital marketers

Location
Israel / Santa Clara, CA

Services Provided
Positioning and messaging, B2B marketing team

Industry
Image and video management

Buyer Persona
Developers u0026 digital marketers

Location
Israel / Santa Clara, CA

Services Provided
Positioning and messaging, B2B marketing team

It was a no-brainer for us to partner with Blue Seedling to help us clarify and evolve our brand messaging to be the foundation for the next milestone in our growth trajectory. Despite what seemed like a challenging task with an impossible timeline, Blue Seedling jumped in with energy and enthusiasm and delivered a clear and compelling positioning framework. The Blue Seedling team was a pleasure to work with and found common ground across a wide range of perspectives to deliver something that is resonating with our target audiences.
Genevieve Haldeman
Vice President, Corporate Marketing, Cloudinary

u003cp style=u0022text-align: left;u0022u003eu003ca href=u0022https://cloudinary.com/u0022u003eCloudinaryu003c/au003e is a unicorn (and centaur) in the Israeli tech scene with a remarkable growth trajectory. Their flagship product, which optimizes images and videos for software developers, defined a category and built a following of over 1.5 million developers over the past decade.u003c/pu003ernBut as with many successful startups-going-on-scaleups, Cloudinary reached a point where they needed to revamp their positioning and messaging in order to achieve their next stage of growth. Over the years, Cloudinary’s portfolio had expanded beyond developer tools and now included solutions for business users, such as digital marketers.rnrnCloudinary needed a new way to describe what they did better than any other company in the world. And they needed a partner who could help them own their category with world-class positioning – fast.

u003ch3u003eHow we did it – in record timeu003c/h3u003ernThe positioning leaders at Blue Seedling are experts at distilling a company’s vision and differentiation. And we’ve honed our process with dozens of startups and scaleups, enabling us to provide unmatched time-to-value. u0022It was a no-brainer for us to partner with Blue Seedling,u0022 said Genevieve Haldeman, Cloudinary’s Vice President of Corporate Marketing.rnrnFor a mature market leader with diverse stakeholders such as Cloudinary, it was key to get to know the product and the market – really, really well. We interviewed 50+ stakeholders, including the entire executive leadership team, individual contributors at all levels of the organization, customers, investors, and partners. We also held two in-person positioning workshops in California and Tel Aviv.

In the weeks following, our team developed, refined, and perfected Cloudinary’s new positioning and messaging. As a result, in just 8 weeks, we delivered a comprehensive positioning and messaging platform, including:rnu003culu003ern tu003cliu003eA new, bold positioning statementu003c/liu003ern tu003cliu003eMessaging for a dozen different personasu003c/liu003ern tu003cliu003eStrategic insight on how these can translate for their existing sales and marketing collateral, such as their websiteu003c/liu003ernu003c/ulu003ernu003ch3u003eThe resultsu003c/h3u003ernu003cstrongu003e u003c/strongu003eCloudinary subsequently ran an A/B test of their homepage, which showed statistically significant improvement in web conversions – an increase by over 50% – with our recommended messaging.

The newly updated positioning and messaging accomplished its goals: preparing Cloudinary for the next stage of growth, educating key stakeholders on Cloudinary’s primary value proposition, and empowering the sales and marketing teams to win more deals.rnrnLearn more about how Blue Seedling can take your u003ca href=u0022https://www.blueseedling.com/positioning/u0022u003epositioning and messaging u003c/au003eto a world-class level – fast.

u003ch3u003eMore Case Studiesu003c/h3u003e

Case Study arrow_forward

Having worked with several marketing teams in the past, I can easily say Blue Seedling is one of the best teams I’ve met. One of the signs of a good marketing team is how the engineering team feels about them. It is very rare to see an engineering team happy about the company’s marketing, especially when the product (like ours) is for developers.

Nevo Alva Co-Founder & CEO, Acumen

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The Blue Seedling team was critical to the success of our product launch. Their deep B2B marketing expertise and retail tech experience helped us define the right segment to target and craft the right message to gain immediate traction with our launch. I would recommend them to any B2B startup building a new go-to-market plan.

Allison Hartsoe Founder and CEO of Ambition Data

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Blue Seedling is one of the most impressive and capable marketing teams I have ever worked with. Relentless focus, resiliency and big picture thinking make them great at what they do and a strong addition to any team. Blue Seedling makes leading teams to success look easy. I would recommend working with them without hesitation.

Yaniv Makover Co-Founder and CEO, Anyword

Case Study arrow_forward

Blue Seedling played a critical role in getting our marketing efforts up and running in the US. They had a great impact on generating some of the opportunities we now have in the market, both through planning and execution.

Chen Grazutis General Manager, North America, Bringoz

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Blue Seedling hit the ground running and created value from day one. What I like most about working with them is getting a full marketing team with different talents across everything we need in marketing – content, email, conferences, webinars – and at all levels – from high-level marketing strategy to tactical execution at the highest level. I recommend them to every Israeli startup selling to US enterprises.

Nir Livneh CEO and Co-Founder, Equalum

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The Blue Seedling team are the ultimate talent brand professionals. They were true partners in Feedvisor’s successful entry into the NYC talent market and real contributors to our growth.

Keren Halperin VP People, Feedvisor

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Blue Seedling is incredible at what they do. They are a team of no fluff data-driven marketers who know the right channels to focus on at the right times. They know B2B marketing better than anyone I know. We have worked with over a dozen marketers over the years, and Blue Seedling has stood head and shoulders above the rest. They move quickly and precisely and do not waste time on strategies with little ROI. Blue Seedling has that unique mix of intelligence and empathy. I cannot recommend the Blue Seedling team more highly.

Gavi Wolf CEO and Founder, Indiewalls

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This is the second time I partnered with Blue Seedling to help with a major challenge – hiring fast, at scale, and from scratch in two new markets: the US and Europe. With Blue Seedling’s marketing and talent acquisition expertise, we successfully hit our acquisition goals on time and under budget. We highly recommend partnering with Blue Seedling to any Israeli startup that wishes to build a strong talent brand in the US.

Keren Halperin Chief People Officer, Namogoo

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Blue Seedling was very helpful for Panther’s initial marketing push, from strategy and coordination to optimizing our messaging and content. They were a pleasure to work with and I would definitely recommend them to help you push your marketing efforts forward!

Jack Naglieri Founder & CEO, Panther

Case Study arrow_forward

The team at Blue Seedling has made a huge difference in our B2B GTM efforts in just a few months. The team is talented and high energy, able to jump into complex subject matter and work with organizational dynamics to get things done. I was hoping for a zero to one motion but we’re relying on them to do even more than that.

Ohad Samet Co-Founder & CEO, TrueAccord

Case Study arrow_forward

Having worked with several marketing teams in the past, I can easily say Blue Seedling is one of the best teams I’ve met. One of the signs of a good marketing team is how the engineering team feels about them. It is very rare to see an engineering team happy about the company’s marketing, especially when the product (like ours) is for developers.

Nevo Alva Co-Founder & CEO, Acumen

Case Study arrow_forward

The Blue Seedling team was critical to the success of our product launch. Their deep B2B marketing expertise and retail tech experience helped us define the right segment to target and craft the right message to gain immediate traction with our launch. I would recommend them to any B2B startup building a new go-to-market plan.

Allison Hartsoe Founder and CEO of Ambition Data

Case Study arrow_forward

Blue Seedling is one of the most impressive and capable marketing teams I have ever worked with. Relentless focus, resiliency and big picture thinking make them great at what they do and a strong addition to any team. Blue Seedling makes leading teams to success look easy. I would recommend working with them without hesitation.

Yaniv Makover Co-Founder and CEO, Anyword

Case Study arrow_forward

Blue Seedling played a critical role in getting our marketing efforts up and running in the US. They had a great impact on generating some of the opportunities we now have in the market, both through planning and execution.

Chen Grazutis General Manager, North America, Bringoz

Case Study arrow_forward

Blue Seedling hit the ground running and created value from day one. What I like most about working with them is getting a full marketing team with different talents across everything we need in marketing – content, email, conferences, webinars – and at all levels – from high-level marketing strategy to tactical execution at the highest level. I recommend them to every Israeli startup selling to US enterprises.

Nir Livneh CEO and Co-Founder, Equalum

Case Study arrow_forward

The Blue Seedling team are the ultimate talent brand professionals. They were true partners in Feedvisor’s successful entry into the NYC talent market and real contributors to our growth.

Keren Halperin VP People, Feedvisor

Case Study arrow_forward

Blue Seedling is incredible at what they do. They are a team of no fluff data-driven marketers who know the right channels to focus on at the right times. They know B2B marketing better than anyone I know. We have worked with over a dozen marketers over the years, and Blue Seedling has stood head and shoulders above the rest. They move quickly and precisely and do not waste time on strategies with little ROI. Blue Seedling has that unique mix of intelligence and empathy. I cannot recommend the Blue Seedling team more highly.

Gavi Wolf CEO and Founder, Indiewalls

Case Study arrow_forward

This is the second time I partnered with Blue Seedling to help with a major challenge – hiring fast, at scale, and from scratch in two new markets: the US and Europe. With Blue Seedling’s marketing and talent acquisition expertise, we successfully hit our acquisition goals on time and under budget. We highly recommend partnering with Blue Seedling to any Israeli startup that wishes to build a strong talent brand in the US.

Keren Halperin Chief People Officer, Namogoo

Case Study arrow_forward

Blue Seedling was very helpful for Panther’s initial marketing push, from strategy and coordination to optimizing our messaging and content. They were a pleasure to work with and I would definitely recommend them to help you push your marketing efforts forward!

Jack Naglieri Founder & CEO, Panther

Case Study arrow_forward

The team at Blue Seedling has made a huge difference in our B2B GTM efforts in just a few months. The team is talented and high energy, able to jump into complex subject matter and work with organizational dynamics to get things done. I was hoping for a zero to one motion but we’re relying on them to do even more than that.

Ohad Samet Co-Founder & CEO, TrueAccord

Dot Compliance

Dot Compliance partners with Blue Seedling to transform their brand identity for the AI era

#1

Leader in data and AI-driven quality and compliance for life sciences

3 months

To build new positioning, messaging, and full visual identity

Industry
Electronic Quality Management Systems (eQMS) and AI-powered compliance

Buyer Persona
Life sciences companies (pharmaceuticals, medical devices, biotechnology)

Location
Phoenix, AZ

Services Provided
Brand infrastructure (positioning, messaging, visual identity)

Industry
Electronic Quality Management Systems (eQMS) and AI-powered compliance

Buyer Persona
Life sciences companies (pharmaceuticals, medical devices, biotechnology)

Location
Phoenix, AZ

Services Provided
Brand infrastructure (positioning, messaging, visual identity)

We came to Blue Seedling with a complex challenge – going beyond an eQMS vendor to an AI-powered innovation partner – and they delivered something extraordinary. They crafted a crystal-clear message and a bold, modern new look and feel that immediately resonated with our target audience.
Asi Dayan
VP Marketing, Dot Compliance

Dot Compliance, founded in 2016, is a pioneer in the electronic Quality Management System (eQMS) industry. Built on Salesforce, their platform streamlines complex quality and compliance processes for hundreds of life sciences companies worldwide.

In 2023, Dot Compliance became the first eQMS provider to incorporate generative AI capabilities through their AI agent, Dottie. But they faced a challenge: despite their evolution into an AI-powered compliance company, they were still primarily perceived as just another eQMS provider.

Dot Compliance felt like their brand wasn’t keeping pace with their technological innovation – and they needed a partner that could help them redefine their brand identity. 

How we did it – comprehensive brand transformation

Dot Compliance selected Blue Seedling for our expertise in positioning enterprise B2B companies, deep understanding of AI go-to-market strategy, and proven track record of creating distinctive visual identities for leading brands in the data and AI space.

Blue Seedling conducted a three-month brand infrastructure engagement focused on two key areas:

  1. Positioning and messaging: Through in-depth interviews with leadership and market research, we developed a new narrative for Dot Compliance – including core positioning, messaging blocks, and vision. The process culminated in a day-long workshop in Tel Aviv, where key stakeholders collaborated to synthesize core concepts and align on the new brand story. 
  2. Visual identity: We adapted and modernized Dot Compliance’s visual identity to communicate their data and AI leadership while maintaining existing brand recognition. This included all of the visual building blocks for a world-class brand:
  • A completely redesigned website, including a suite of new website pages showcasing the transformed identity
  • A comprehensive brand book defining brand expressions, color palette, typography, product logos, and artwork guidelines
  • A glow-up for Dottie 🙂 
  • Updated sales collateral including one-pager and sales deck
  • Templates for blog posts, digital ads, customer decks, and more

A transformed brand ready to lead

In just three months, Dot Compliance emerged with a brand identity that perfectly captured their AI-forward mission. The new identity generated immediate enthusiasm among the Dot Compliance team. Early A/B tests showed the new messaging significantly outperforming previous versions with their target audience, validating the strategic direction.

Most importantly, Dot Compliance emerged with something truly unique that will fuel their next stage of growth. 

Blue Seedling didn’t just meet our brief; they helped us create something truly unique that will fuel our next stage of growth.
Asi Dayan
VP Marketing, Dot Compliance

The bottom line: “Blue Seedling are true brand magicians”

The launch of the new website and brand identity garnered rave reviews from customers, prospects, partners, and employees alike. “Blue Seedling are true brand magicians,” says Dayan.

Armed with market-winning positioning, marketing, and visual identity, Dot Compliance is set to continue its mission of revolutionizing quality and compliance for the life sciences as a data- and AI-first innovation partner.  

u003ch3u003eMore Case Studiesu003c/h3u003e

Case Study arrow_forward

It was a no-brainer for us to partner with Blue Seedling to help us clarify and evolve our brand messaging to be the foundation for the next milestone in our growth trajectory. Despite what seemed like a challenging task with an impossible timeline, Blue Seedling jumped in with energy and enthusiasm and delivered a clear and compelling positioning framework. The Blue Seedling team was a pleasure to work with and found common ground across a wide range of perspectives to deliver something that is resonating with our target audiences.

Genevieve Haldeman Vice President, Corporate Marketing, Cloudinary

Case Study arrow_forward

We came to Blue Seedling with a complex challenge – going beyond an eQMS vendor to an AI-powered innovation partner – and they delivered something extraordinary. They crafted a crystal-clear message and a bold, modern new look and feel that immediately resonated with our target audience. The team didn’t just meet our brief; they helped us create something truly unique that will fuel our next stage of growth.

Asi Dayan VP Marketing, Dot Compliance

Case Study arrow_forward

I’m extremely picky about vendors I work with – I only work with the best. The fact that Blue Seedling worked with me at Dig Security for over a year (extending beyond our acquisition by Palo Alto Networks) says it all. Together, we built a cyber marketing powerhouse that made our brand seem much bigger than that of an early-stage startup, generated a steady pipeline of fortune 500 CISOs, and propelled Dig to become the undisputed DSPM leader. From day one, Blue Seedling felt like Dig’s marketing team, not an agency. They’re an integral part of Dig Security’s amazing success story, and I highly recommend them to any cyber startup looking for the best marketing partner.

Dan Benjamin Co-Founder & CEO, Dig Security

Case Study arrow_forward

Blue Seedling helped us make the most of our very minimal marketing resources, and the results speak for themselves.

Noam Salinger Product Manager, Granulate

Case Study arrow_forward

Blue Seedling truly felt like a part of our team, not an agency. They quickly learned our highly technical cybersecurity product and executed our campaign for coming out of stealth in record time, doing a phenomenal job with our messaging, website, and press coverage. We made a lot of noise in the media and with sales prospects, all thanks to the team’s work. The team is very smart, experienced, and fun – and I highly recommend working with them to solve your marketing needs quickly.

Alon Jackson Co-Founder & CEO, Astrix

Case Study arrow_forward

Working with Blue Seedling felt like we had hit the jackpot in marketing expertise. For over two years, they’ve been right there with us, from big-picture strategy to supporting us in delivering great execution of demand gen campaigns. It was like having access to a CMO hotline custom-fit for our needs and challenges coupled with individual contributors that became an integrated part of our team, all of which contributed greatly to our success.

Adriana Bozbiciu Head of Demand Generation, Stravito

Case Study arrow_forward

Blue Seedling was critical to the success of a high-stakes initiative: refining our positioning as part of the relaunch of the IONIX brand. Cybersecurity is a crowded and technical space. And we needed a partner that would “get” our field and could help us find our edge, fast. The Blue Seedling team got up to speed in record time – quickly grasping our value proposition and building a comprehensive plan to ensure that our message would be sharp and effective. Our launch was a huge success – and there’s no doubt that our message is landing in the market. I am confident that Blue Seedling would be a valuable asset to any company looking to improve their product marketing. I highly recommend them.

Marc Gaffan CEO, IONIX

Case Study arrow_forward

Blue Seedling was very helpful for Panther’s initial marketing push, from strategy and coordination to optimizing our messaging and content. They were a pleasure to work with and I would definitely recommend them to help you push your marketing efforts forward!

Jack Naglieri Founder & CEO, Panther

Case Study arrow_forward

Blue Seedling is one of the most impressive and capable marketing teams I have ever worked with. Relentless focus, resiliency and big picture thinking make them great at what they do and a strong addition to any team. Blue Seedling makes leading teams to success look easy. I would recommend working with them without hesitation.

Yaniv Makover Co-Founder and CEO, Anyword

Case Study arrow_forward

It was a no-brainer for us to partner with Blue Seedling to help us clarify and evolve our brand messaging to be the foundation for the next milestone in our growth trajectory. Despite what seemed like a challenging task with an impossible timeline, Blue Seedling jumped in with energy and enthusiasm and delivered a clear and compelling positioning framework. The Blue Seedling team was a pleasure to work with and found common ground across a wide range of perspectives to deliver something that is resonating with our target audiences.

Genevieve Haldeman Vice President, Corporate Marketing, Cloudinary

Case Study arrow_forward

We came to Blue Seedling with a complex challenge – going beyond an eQMS vendor to an AI-powered innovation partner – and they delivered something extraordinary. They crafted a crystal-clear message and a bold, modern new look and feel that immediately resonated with our target audience. The team didn’t just meet our brief; they helped us create something truly unique that will fuel our next stage of growth.

Asi Dayan VP Marketing, Dot Compliance

Case Study arrow_forward

I’m extremely picky about vendors I work with – I only work with the best. The fact that Blue Seedling worked with me at Dig Security for over a year (extending beyond our acquisition by Palo Alto Networks) says it all. Together, we built a cyber marketing powerhouse that made our brand seem much bigger than that of an early-stage startup, generated a steady pipeline of fortune 500 CISOs, and propelled Dig to become the undisputed DSPM leader. From day one, Blue Seedling felt like Dig’s marketing team, not an agency. They’re an integral part of Dig Security’s amazing success story, and I highly recommend them to any cyber startup looking for the best marketing partner.

Dan Benjamin Co-Founder & CEO, Dig Security

Case Study arrow_forward

Blue Seedling helped us make the most of our very minimal marketing resources, and the results speak for themselves.

Noam Salinger Product Manager, Granulate

Case Study arrow_forward

Blue Seedling truly felt like a part of our team, not an agency. They quickly learned our highly technical cybersecurity product and executed our campaign for coming out of stealth in record time, doing a phenomenal job with our messaging, website, and press coverage. We made a lot of noise in the media and with sales prospects, all thanks to the team’s work. The team is very smart, experienced, and fun – and I highly recommend working with them to solve your marketing needs quickly.

Alon Jackson Co-Founder & CEO, Astrix

Case Study arrow_forward

Working with Blue Seedling felt like we had hit the jackpot in marketing expertise. For over two years, they’ve been right there with us, from big-picture strategy to supporting us in delivering great execution of demand gen campaigns. It was like having access to a CMO hotline custom-fit for our needs and challenges coupled with individual contributors that became an integrated part of our team, all of which contributed greatly to our success.

Adriana Bozbiciu Head of Demand Generation, Stravito

Case Study arrow_forward

Blue Seedling was critical to the success of a high-stakes initiative: refining our positioning as part of the relaunch of the IONIX brand. Cybersecurity is a crowded and technical space. And we needed a partner that would “get” our field and could help us find our edge, fast. The Blue Seedling team got up to speed in record time – quickly grasping our value proposition and building a comprehensive plan to ensure that our message would be sharp and effective. Our launch was a huge success – and there’s no doubt that our message is landing in the market. I am confident that Blue Seedling would be a valuable asset to any company looking to improve their product marketing. I highly recommend them.

Marc Gaffan CEO, IONIX

Case Study arrow_forward

Blue Seedling was very helpful for Panther’s initial marketing push, from strategy and coordination to optimizing our messaging and content. They were a pleasure to work with and I would definitely recommend them to help you push your marketing efforts forward!

Jack Naglieri Founder & CEO, Panther

Case Study arrow_forward

Blue Seedling is one of the most impressive and capable marketing teams I have ever worked with. Relentless focus, resiliency and big picture thinking make them great at what they do and a strong addition to any team. Blue Seedling makes leading teams to success look easy. I would recommend working with them without hesitation.

Yaniv Makover Co-Founder and CEO, Anyword

Cloudinary

AI-powered image and video platform Cloudinary partners with Blue Seedling to refresh their positioning and messaging for the next stage of growth.

Industry
Image and video management

Buyer Persona
Developers & digital marketers

Location
Israel / Santa Clara, CA

Services Provided
Positioning and messaging, B2B marketing team

Industry
Image and video management

Buyer Persona
Developers & digital marketers

Location
Israel / Santa Clara, CA

Services Provided
Positioning and messaging, B2B marketing team

It was a no-brainer for us to partner with Blue Seedling to help us clarify and evolve our brand messaging to be the foundation for the next milestone in our growth trajectory. Despite what seemed like a challenging task with an impossible timeline, Blue Seedling jumped in with energy and enthusiasm and delivered a clear and compelling positioning framework. The Blue Seedling team was a pleasure to work with and found common ground across a wide range of perspectives to deliver something that is resonating with our target audiences.
Genevieve Haldeman
Vice President, Corporate Marketing, Cloudinary

Cloudinary is a unicorn (and centaur) in the Israeli tech scene with a remarkable growth trajectory. Their flagship product, which optimizes images and videos for software developers, defined a category and built a following of over 1.5 million developers over the past decade.

But as with many successful startups-going-on-scaleups, Cloudinary reached a point where they needed to revamp their positioning and messaging in order to achieve their next stage of growth. Over the years, Cloudinary’s portfolio had expanded beyond developer tools and now included solutions for business users, such as digital marketers.

Cloudinary needed a new way to describe what they did better than any other company in the world. And they needed a partner who could help them own their category with world-class positioning – fast.

How we did it – in record time

The positioning leaders at Blue Seedling are experts at distilling a company’s vision and differentiation. And we’ve honed our process with dozens of startups and scaleups, enabling us to provide unmatched time-to-value. “It was a no-brainer for us to partner with Blue Seedling,” said Genevieve Haldeman, Cloudinary’s Vice President of Corporate Marketing.

For a mature market leader with diverse stakeholders such as Cloudinary, it was key to get to know the product and the market – really, really well. We interviewed 50+ stakeholders, including the entire executive leadership team, individual contributors at all levels of the organization, customers, investors, and partners. We also held two in-person positioning workshops in California and Tel Aviv.

In the weeks following, our team developed, refined, and perfected Cloudinary’s new positioning and messaging. As a result, in just 8 weeks, we delivered a comprehensive positioning and messaging platform, including:

  • A new, bold positioning statement
  • Messaging for a dozen different personas
  • Strategic insight on how these can translate for their existing sales and marketing collateral, such as their website

The results

 Cloudinary subsequently ran an A/B test of their homepage, which showed statistically significant improvement in web conversions – an increase by over 50% – with our recommended messaging.

The newly updated positioning and messaging accomplished its goals: preparing Cloudinary for the next stage of growth, educating key stakeholders on Cloudinary’s primary value proposition, and empowering the sales and marketing teams to win more deals.

Learn more about how Blue Seedling can take your positioning and messaging to a world-class level – fast.

u003ch3u003eMore Case Studiesu003c/h3u003e

Case Study arrow_forward

Having worked with several marketing teams in the past, I can easily say Blue Seedling is one of the best teams I’ve met. One of the signs of a good marketing team is how the engineering team feels about them. It is very rare to see an engineering team happy about the company’s marketing, especially when the product (like ours) is for developers.

Nevo Alva Co-Founder & CEO, Acumen

Case Study arrow_forward

The Blue Seedling team was critical to the success of our product launch. Their deep B2B marketing expertise and retail tech experience helped us define the right segment to target and craft the right message to gain immediate traction with our launch. I would recommend them to any B2B startup building a new go-to-market plan.

Allison Hartsoe Founder and CEO of Ambition Data

Case Study arrow_forward

Blue Seedling is one of the most impressive and capable marketing teams I have ever worked with. Relentless focus, resiliency and big picture thinking make them great at what they do and a strong addition to any team. Blue Seedling makes leading teams to success look easy. I would recommend working with them without hesitation.

Yaniv Makover Co-Founder and CEO, Anyword

Case Study arrow_forward

Blue Seedling played a critical role in getting our marketing efforts up and running in the US. They had a great impact on generating some of the opportunities we now have in the market, both through planning and execution.

Chen Grazutis General Manager, North America, Bringoz

Case Study arrow_forward

Blue Seedling hit the ground running and created value from day one. What I like most about working with them is getting a full marketing team with different talents across everything we need in marketing – content, email, conferences, webinars – and at all levels – from high-level marketing strategy to tactical execution at the highest level. I recommend them to every Israeli startup selling to US enterprises.

Nir Livneh CEO and Co-Founder, Equalum

Case Study arrow_forward

The Blue Seedling team are the ultimate talent brand professionals. They were true partners in Feedvisor’s successful entry into the NYC talent market and real contributors to our growth.

Keren Halperin VP People, Feedvisor

Case Study arrow_forward

Blue Seedling is incredible at what they do. They are a team of no fluff data-driven marketers who know the right channels to focus on at the right times. They know B2B marketing better than anyone I know. We have worked with over a dozen marketers over the years, and Blue Seedling has stood head and shoulders above the rest. They move quickly and precisely and do not waste time on strategies with little ROI. Blue Seedling has that unique mix of intelligence and empathy. I cannot recommend the Blue Seedling team more highly.

Gavi Wolf CEO and Founder, Indiewalls

Case Study arrow_forward

This is the second time I partnered with Blue Seedling to help with a major challenge – hiring fast, at scale, and from scratch in two new markets: the US and Europe. With Blue Seedling’s marketing and talent acquisition expertise, we successfully hit our acquisition goals on time and under budget. We highly recommend partnering with Blue Seedling to any Israeli startup that wishes to build a strong talent brand in the US.

Keren Halperin Chief People Officer, Namogoo

Case Study arrow_forward

Blue Seedling was very helpful for Panther’s initial marketing push, from strategy and coordination to optimizing our messaging and content. They were a pleasure to work with and I would definitely recommend them to help you push your marketing efforts forward!

Jack Naglieri Founder & CEO, Panther

Case Study arrow_forward

The team at Blue Seedling has made a huge difference in our B2B GTM efforts in just a few months. The team is talented and high energy, able to jump into complex subject matter and work with organizational dynamics to get things done. I was hoping for a zero to one motion but we’re relying on them to do even more than that.

Ohad Samet Co-Founder & CEO, TrueAccord

Case Study arrow_forward

Having worked with several marketing teams in the past, I can easily say Blue Seedling is one of the best teams I’ve met. One of the signs of a good marketing team is how the engineering team feels about them. It is very rare to see an engineering team happy about the company’s marketing, especially when the product (like ours) is for developers.

Nevo Alva Co-Founder & CEO, Acumen

Case Study arrow_forward

The Blue Seedling team was critical to the success of our product launch. Their deep B2B marketing expertise and retail tech experience helped us define the right segment to target and craft the right message to gain immediate traction with our launch. I would recommend them to any B2B startup building a new go-to-market plan.

Allison Hartsoe Founder and CEO of Ambition Data

Case Study arrow_forward

Blue Seedling is one of the most impressive and capable marketing teams I have ever worked with. Relentless focus, resiliency and big picture thinking make them great at what they do and a strong addition to any team. Blue Seedling makes leading teams to success look easy. I would recommend working with them without hesitation.

Yaniv Makover Co-Founder and CEO, Anyword

Case Study arrow_forward

Blue Seedling played a critical role in getting our marketing efforts up and running in the US. They had a great impact on generating some of the opportunities we now have in the market, both through planning and execution.

Chen Grazutis General Manager, North America, Bringoz

Case Study arrow_forward

Blue Seedling hit the ground running and created value from day one. What I like most about working with them is getting a full marketing team with different talents across everything we need in marketing – content, email, conferences, webinars – and at all levels – from high-level marketing strategy to tactical execution at the highest level. I recommend them to every Israeli startup selling to US enterprises.

Nir Livneh CEO and Co-Founder, Equalum

Case Study arrow_forward

The Blue Seedling team are the ultimate talent brand professionals. They were true partners in Feedvisor’s successful entry into the NYC talent market and real contributors to our growth.

Keren Halperin VP People, Feedvisor

Case Study arrow_forward

Blue Seedling is incredible at what they do. They are a team of no fluff data-driven marketers who know the right channels to focus on at the right times. They know B2B marketing better than anyone I know. We have worked with over a dozen marketers over the years, and Blue Seedling has stood head and shoulders above the rest. They move quickly and precisely and do not waste time on strategies with little ROI. Blue Seedling has that unique mix of intelligence and empathy. I cannot recommend the Blue Seedling team more highly.

Gavi Wolf CEO and Founder, Indiewalls

Case Study arrow_forward

This is the second time I partnered with Blue Seedling to help with a major challenge – hiring fast, at scale, and from scratch in two new markets: the US and Europe. With Blue Seedling’s marketing and talent acquisition expertise, we successfully hit our acquisition goals on time and under budget. We highly recommend partnering with Blue Seedling to any Israeli startup that wishes to build a strong talent brand in the US.

Keren Halperin Chief People Officer, Namogoo

Case Study arrow_forward

Blue Seedling was very helpful for Panther’s initial marketing push, from strategy and coordination to optimizing our messaging and content. They were a pleasure to work with and I would definitely recommend them to help you push your marketing efforts forward!

Jack Naglieri Founder & CEO, Panther

Case Study arrow_forward

The team at Blue Seedling has made a huge difference in our B2B GTM efforts in just a few months. The team is talented and high energy, able to jump into complex subject matter and work with organizational dynamics to get things done. I was hoping for a zero to one motion but we’re relying on them to do even more than that.

Ohad Samet Co-Founder & CEO, TrueAccord

Panther Labs

San Francisco-based cybersecurity startup leaps from seed to Series A in less than a year, assisted by Blue Seedling’s marketing coaching.

11

months from Seed to Series A

1

month to build marketing database and launch first email newsletter

3

team members coached

Industry
Cybersecurity, DevOps

Buyer Persona
Developers and security architects in high-growth companies across verticals

Location
San Francisco

Services Provided
Marketing Coaching

Industry
Cybersecurity, DevOps

Buyer Persona
Developers and security architects in high-growth companies across verticals

Location
San Francisco

Services Provided
Marketing Coaching

Netta was very helpful for Panther’s initial marketing push, from strategy and coordination to optimizing our messaging and content. She was a pleasure to work with and I would definitely recommend her to help you push your marketing efforts forward!
Jack Naglieri
Founder & CEO, Panther

Panther, a San Francisco-based startup, developed a security analytics platform to help teams detect and respond to breaches in the cloud. In 2019, they raised a $4.5M Seed round from leading investors Innovation Endeavors and S28 Capital, and was looking to lay out its marketing infrastructure, including positioning, brand, and demand generation, in order to gain initial traction and get to product-market-fit.

Through Blue Seedling’s marketing coaching, Panther successfully built out its initial brand and demand generation engine. Market adoption and a Series A followed in quick succession.

Following their Seed round, Panther hired a content lead and a marketing manager, and had technical team members contribute to marketing efforts, as well. The CEO was leading marketing, but was looking for experienced marketing guidance and leadership to enable him to focus on more specific aspects of positioning, product-market-fit discovery, and sales. He was not ready to hire an in-house CMO or VP Marketing just yet, and instead partnered with Blue Seedling’s Netta Kivils for marketing coaching.

During the engagement, Netta worked with Panther’s marketing team members and guided them through the creation of their first marketing calendar and the buildout of their initial marketing infrastructure. This included building a marketing database of hundreds of leads, setting up an email marketing program, sending out the first email newsletters, and publishing content on Panther’s brand-new blog.

The results: Initial traction leading to rapid growth and a Series A

Panther’s audience and traction gradually expanded through content and email marketing, webinars, and successful marketing partnerships with other companies in the space, such as Snowflake. They signed up fast-growth cloud tech companies such as GitLab, Dropbox, Canva, Figma, and Signifyd. Investors took notice and in September 2020, less than a year after raising its Seed round, Panther announced a $15M Series A led by Lightspeed Venture Partners.

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Blue Seedling is incredible at what they do. They are a team of no fluff data-driven marketers who know the right channels to focus on at the right times. They know B2B marketing better than anyone I know. We have worked with over a dozen marketers over the years, and Blue Seedling has stood head and shoulders above the rest. They move quickly and precisely and do not waste time on strategies with little ROI. Blue Seedling has that unique mix of intelligence and empathy. I cannot recommend the Blue Seedling team more highly.

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This is the second time I partnered with Blue Seedling to help with a major challenge – hiring fast, at scale, and from scratch in two new markets: the US and Europe. With Blue Seedling’s marketing and talent acquisition expertise, we successfully hit our acquisition goals on time and under budget. We highly recommend partnering with Blue Seedling to any Israeli startup that wishes to build a strong talent brand in the US.

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The team at Blue Seedling has made a huge difference in our B2B GTM efforts in just a few months. The team is talented and high energy, able to jump into complex subject matter and work with organizational dynamics to get things done. I was hoping for a zero to one motion but we’re relying on them to do even more than that.

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Having worked with several marketing teams in the past, I can easily say Blue Seedling is one of the best teams I’ve met. One of the signs of a good marketing team is how the engineering team feels about them. It is very rare to see an engineering team happy about the company’s marketing, especially when the product (like ours) is for developers.

Nevo Alva Co-Founder & CEO, Acumen

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The Blue Seedling team was critical to the success of our product launch. Their deep B2B marketing expertise and retail tech experience helped us define the right segment to target and craft the right message to gain immediate traction with our launch. I would recommend them to any B2B startup building a new go-to-market plan.

Allison Hartsoe Founder and CEO of Ambition Data

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Blue Seedling is one of the most impressive and capable marketing teams I have ever worked with. Relentless focus, resiliency and big picture thinking make them great at what they do and a strong addition to any team. Blue Seedling makes leading teams to success look easy. I would recommend working with them without hesitation.

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Blue Seedling played a critical role in getting our marketing efforts up and running in the US. They had a great impact on generating some of the opportunities we now have in the market, both through planning and execution.

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Blue Seedling hit the ground running and created value from day one. What I like most about working with them is getting a full marketing team with different talents across everything we need in marketing – content, email, conferences, webinars – and at all levels – from high-level marketing strategy to tactical execution at the highest level. I recommend them to every Israeli startup selling to US enterprises.

Nir Livneh CEO and Co-Founder, Equalum

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The Blue Seedling team are the ultimate talent brand professionals. They were true partners in Feedvisor’s successful entry into the NYC talent market and real contributors to our growth.

Keren Halperin VP People, Feedvisor

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Blue Seedling worked with us at Hysolate for four months, while our VP Marketing was on maternity leave. They did a great job both keeping the lights on with existing projects and initiating new projects and managing the team. The Blue Seedling team gets shit done!

Mark Gaffan CEO, Hysolate

Case Study arrow_forward

Blue Seedling is incredible at what they do. They are a team of no fluff data-driven marketers who know the right channels to focus on at the right times. They know B2B marketing better than anyone I know. We have worked with over a dozen marketers over the years, and Blue Seedling has stood head and shoulders above the rest. They move quickly and precisely and do not waste time on strategies with little ROI. Blue Seedling has that unique mix of intelligence and empathy. I cannot recommend the Blue Seedling team more highly.

Gavi Wolf CEO and Founder, Indiewalls

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This is the second time I partnered with Blue Seedling to help with a major challenge – hiring fast, at scale, and from scratch in two new markets: the US and Europe. With Blue Seedling’s marketing and talent acquisition expertise, we successfully hit our acquisition goals on time and under budget. We highly recommend partnering with Blue Seedling to any Israeli startup that wishes to build a strong talent brand in the US.

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The team at Blue Seedling has made a huge difference in our B2B GTM efforts in just a few months. The team is talented and high energy, able to jump into complex subject matter and work with organizational dynamics to get things done. I was hoping for a zero to one motion but we’re relying on them to do even more than that.

Ohad Samet Co-Founder & CEO, TrueAccord

IONIX

Attack surface management leader IONIX chooses Blue Seedling to launch updated positioning and messaging to thunderous success.

Industry
Cybersecurity

Buyer Persona
CISO

Location
Israel

Services Provided
Positioning and messaging

Industry
Cybersecurity

Buyer Persona
CISO

Location
Israel

Services Provided
Positioning and messaging

Blue Seedling was critical to the success of a high-stakes initiative: refining our positioning as part of the relaunch of the IONIX brand. The Blue Seedling team got up to speed in record time – quickly grasping our value proposition and building a comprehensive plan to ensure that our message would be sharp and effective. Our launch was a huge success – and there’s no doubt that our message is landing in the market. I highly recommend Blue Seedling.
Marc Gaffan
CEO, IONIX

IONIX is a cybersecurity startup based in Israel offering external attack surface management (EASM) solutions. When they reached an inflection point in their growth trajectory, they realized the need to rebrand and reposition their company.

Moving up the growth ladder

In their first phase of growth, IONIX was propelled to success with their unique attack surface management (ASM) solution. They offered a key differentiator by focusing not only on digital assets that companies were directly connected to, but also indirectly connected to via digital supply chains. 

As more competitors began to also focus their offerings on this category of ASM, IONIX decided to invigorate the brand – both the look and feel and their positioning and messaging. The goal was to further differentiate themselves for their next stage of growth. With a tight deadline of launching in time for RSA in just 8 weeks, IONIX brought on Blue Seedling due to our demonstrated expertise and experience delivering real time-to-value.

How we did it

We followed our tried-and-true positioning and messaging playbook, tailored for IONIX: 

  • Market research and interviews with key stakeholders
  • An in-person positioning workshop
  • Intensive, reiterative work in the following weeks to perfect your new positioning and messaging

Following primary and secondary research, a 1-day in-person workshop in Tel Aviv, and 4 weeks of iterations, IONIX’s updated positioning and messaging is a strong reflection of their differentiation and business value. Blue Seedling also created new marketing and sales collateral, including a new website, in time for a splashy launch at RSA.

The result

IONIX revealed their updated brand at RSA with huge success. The new messaging landed in the market and their unique differentiator helped them stand out, setting IONIX up for the next stage of growth as the winner of their category.

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Nir Livneh CEO and Co-Founder, Equalum

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Keren Halperin Chief People Officer, Namogoo

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Case Study arrow_forward

The team at Blue Seedling has made a huge difference in our B2B GTM efforts in just a few months. The team is talented and high energy, able to jump into complex subject matter and work with organizational dynamics to get things done. I was hoping for a zero to one motion but we’re relying on them to do even more than that.

Ohad Samet Co-Founder & CEO, TrueAccord

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Nevo Alva Co-Founder & CEO, Acumen

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The Blue Seedling team was critical to the success of our product launch. Their deep B2B marketing expertise and retail tech experience helped us define the right segment to target and craft the right message to gain immediate traction with our launch. I would recommend them to any B2B startup building a new go-to-market plan.

Allison Hartsoe Founder and CEO of Ambition Data

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Case Study arrow_forward

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Nir Livneh CEO and Co-Founder, Equalum

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Gavi Wolf CEO and Founder, Indiewalls

Case Study arrow_forward

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Case Study arrow_forward

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Case Study arrow_forward

The team at Blue Seedling has made a huge difference in our B2B GTM efforts in just a few months. The team is talented and high energy, able to jump into complex subject matter and work with organizational dynamics to get things done. I was hoping for a zero to one motion but we’re relying on them to do even more than that.

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Zero Networks

Microsegmentation leader Zero Networks and Blue Seedling create a fresh, new demand generation tactic: the industry holiday.

6 weeks

from initial concept to successful execution

0 to 1

A new industry holiday created from scratch

Dozens

of qualified demos scheduled

Industry
Cybersecurity

Buyer Persona
CISO

Location
Israel

Services Provided
B2B marketing team

Industry
Cybersecurity

Buyer Persona
CISO

Location
Israel

Services Provided
B2B marketing team

Zero Networks is an Israeli cybersecurity startup. They provide businesses of all sizes with an intuitive, centrally-managed microsegmentation solution that secures assets and defends against attacks. To date they have secured a Series A round from Venrock, F2 Venture Capital, and PICO Venture Partners, bringing them to a total of $25M in investments.

Cybersecurity is a crowded space. And since microsegmentation has historically been hard to achieve at scale, it can be seen as an empty buzzword. But for Zero Networks, achieving microsegmentation at scale and at cost was their core innovation. 

Their goal was to be the leader in the microsegmentation category, so they partnered with Blue Seedling to achieve that. Together, we created an integrated multi-channel demand generation campaign.

Thinking outside the box to win

At Blue Seedling, we have a deep bench of B2B marketing experts with years of experience, resources, and templates for just about everything. But instead of recycling old demand gen tactics, we came up with something fresh and outside-the-box: inventing and marketing a new industry holiday that would feature Zero Networks’ as the authority on microsegmentation.

Inspired by creative, “just for fun” holidays like National Coffee Day and International Cat Day, Microsegmentation Day was a truly unique, innovative campaign, with minimal budget and big results. For the date, October 6th was chosen because 10−6 = μ or ‘micro’ (a wink to math nerds).  

In just six weeks, the Blue Seedling team pulled together a complete market-facing campaign. The centerpiece was a dedicated micro-site built on Carrd, for which Blue Seedling wrote the copy and facilitated the design. The site featured educational content, links to related blog posts and case studies, and even a fun and interactive Microsegmentation Quiz to “test your knowledge”. All of this was topped off with a CTA for demo requests.

Concurrently, a multichannel integrated marketing campaign created buzz around the holiday and the site launch. This included PR, a promo video, email marketing, and an IRL company-wide party complete with pizza “segments” and microsegmentation-themed cocktails (fully documented for social media, of course).

The results

The perfectly-executed launch of ‘Microsegmentation Day’ on October 6, 2022 (specifically timed to coincide with Cybersecurity Awareness Month) positioned Zero Networks as the leader in the microsegmentation space. 

In the weeks following the launch, they were flooded with demo requests from new leads. And they continue to thrive and build momentum in the microsegmentation market.

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Blue Seedling is incredible at what they do. They are a team of no fluff data-driven marketers who know the right channels to focus on at the right times. They know B2B marketing better than anyone I know. We have worked with over a dozen marketers over the years, and Blue Seedling has stood head and shoulders above the rest. They move quickly and precisely and do not waste time on strategies with little ROI. Blue Seedling has that unique mix of intelligence and empathy. I cannot recommend the Blue Seedling team more highly.

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Blue Seedling helped us make the most of our very minimal marketing resources, and the results speak for themselves.

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Astrix Security

Astrix, a startup that helps businesses ensure their core systems securely connect to third-party cloud services, partnered with Blue Seedling to take them out of stealth.

7 months

engagement time

2 goals

positioning & messaging, launching out of stealth

$15M

seed round

Industry
Cybersecurity

Buyer Persona
CISO

Location
Israel

Services Provided
B2B marketing team

Industry
Cybersecurity

Buyer Persona
CISO

Location
Israel

Services Provided
B2B marketing team

Blue Seedling truly felt like a part of our team, not an agency. They quickly learned our highly technical cybersecurity product and executed our campaign for coming out of stealth in record time, doing a phenomenal job with our messaging, website, and press coverage. We made a lot of noise in the media and with sales prospects, all thanks to the team’s work. The team is very smart, experienced, and fun – and I highly recommend working with them to solve your marketing needs quickly.
Alon Jackson
Co-Founder & CEO, Astrix

Astrix is an Israeli startup that allows cloud-first businesses to securely manage third-party integrations and defend against service supply chain attacks. After their $15M Seed round from Bessemer, Venrock, and F2, they were ready to come out of stealth and kickstart their demand generation engine. They decided to partner with Blue Seedling to help them execute their launch.

Astrix had two goals in working with Blue Seedling: they wanted to finetune their positioning and messaging, and they wanted to launch out of stealth with demand generation infrastructure in place. With only two months before their launch, Blue Seeding quickly got up to speed on Astrix’s product and industry.

 

Pre-launch

Blue Seedling and Astrix defined their positioning and messaging. After a 1-day Blue Seedling workshop, Astrix walked away with a clear and defined positioning and messaging strategy. (template)

Launching out of stealth

With Blue Seedling’s years of experience, resources, templates, and tried-and-true playbook for coming out-of-stealth campaigns, Astrix made a noteworthy debut as they exited stealth mode with:

A complete market-facing brand presence, including:

  • Website
    • Blue Seedling wrote the copy and facilitated the design.

Marketing infrastructure in place, including:

The results

In February 2022, Astrix made a splash as they exited stealth mode with a well-planned launch campaign, resulting in a new website, a successful launch, a healthy pipeline of leads, and industry–wide recognition. And a year later, Astrix continues to thrive, securing a coveted spot on the RSA 2023 Innovation Sandbox.

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Panther Labs

San Francisco-based cybersecurity startup leaps from seed to Series A in less than a year, assisted by Blue Seedling’s marketing coaching.

11

months from Seed to Series A

1

month to build marketing database and launch first email newsletter

3

team members coached

Industry
Cybersecurity, DevOps

Buyer Persona
Developers and security architects in high-growth companies across verticals

Location
San Francisco

Services Provided
Marketing Coaching

Industry
Cybersecurity, DevOps

Buyer Persona
Developers and security architects in high-growth companies across verticals

Location
San Francisco

Services Provided
Marketing Coaching

Netta was very helpful for Panther’s initial marketing push, from strategy and coordination to optimizing our messaging and content. She was a pleasure to work with and I would definitely recommend her to help you push your marketing efforts forward!
Jack Naglieri
Founder & CEO, Panther

Panther, a San Francisco-based startup, developed a security analytics platform to help teams detect and respond to breaches in the cloud. In 2019, they raised a $4.5M Seed round from leading investors Innovation Endeavors and S28 Capital, and was looking to lay out its marketing infrastructure, including positioning, brand, and demand generation, in order to gain initial traction and get to product-market-fit.

Through Blue Seedling’s marketing coaching, Panther successfully built out its initial brand and demand generation engine. Market adoption and a Series A followed in quick succession.

Following their Seed round, Panther hired a content lead and a marketing manager, and had technical team members contribute to marketing efforts, as well. The CEO was leading marketing, but was looking for experienced marketing guidance and leadership to enable him to focus on more specific aspects of positioning, product-market-fit discovery, and sales. He was not ready to hire an in-house CMO or VP Marketing just yet, and instead partnered with Blue Seedling’s Netta Kivils for marketing coaching.

During the engagement, Netta worked with Panther’s marketing team members and guided them through the creation of their first marketing calendar and the buildout of their initial marketing infrastructure. This included building a marketing database of hundreds of leads, setting up an email marketing program, sending out the first email newsletters, and publishing content on Panther’s brand-new blog.

The results: Initial traction leading to rapid growth and a Series A

Panther’s audience and traction gradually expanded through content and email marketing, webinars, and successful marketing partnerships with other companies in the space, such as Snowflake. They signed up fast-growth cloud tech companies such as GitLab, Dropbox, Canva, Figma, and Signifyd. Investors took notice and in September 2020, less than a year after raising its Seed round, Panther announced a $15M Series A led by Lightspeed Venture Partners.

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Nir Livneh CEO and Co-Founder, Equalum

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Hysolate

Hysolate, a cybersecurity startup based in Israel and the US, was looking for an interim VP Marketing to take over all marketing leadership responsibilities, as well as prepare the company for the launch of a new product… All in the midst of the COVID-19 upheaval in 2020.

Industry
Cybersecurity

Buyer Persona
CISOs of global enterprises

Location
Tel Aviv, New York

Services Provided
Acting CMO / VP Marketing

Industry
Cybersecurity

Buyer Persona
CISOs of global enterprises

Location
Tel Aviv, New York

Services Provided
Acting CMO / VP Marketing

Blue Seedling worked with us at Hysolate for four months, while our VP Marketing was on maternity leave. They did a great job both keeping the lights on with existing projects and initiating new projects and managing the team. The Blue Seedling team gets shit done!
Marc Gaffan
CEO, Hysolate

Hysolate, a cybersecurity startup backed by some of the world’s leading investors (including Bessemer Venture Partners, Team8, and Innovation Endeavors), was on an exciting growth trajectory in 2020. When COVID-19 hit, Hysolate experienced unparalleled product and growth opportunities, but also significant go-to-market challenges. Hysolate did not want to lose marketing momentum while their VP Marketing was on maternity leave, and engaged Blue Seedling’s Netta Kivilis as acting VP Marketing to take over their marketing activities and manage their marketing team and resources.

Blue Seedling provided acting VP Marketing services to Hysolate, stepping in during the midst of COVID-19 in 2020 without missing a beat. During the engagement, Blue Seedling deftly navigated the tension between new, unforeseen go-to-market challenges caused by the pandemic, and increased demand for a new product offering thanks to dramatic market shifts like the rise of remote work.

The Whole Story

COVID-19 presented Hysolate with a challenging go-to-market landscape: in-person conferences and events, which drove a significant portion of their new Sales opportunities, were no longer happening, and the company had to find viable alternatives by investing in other marketing channels. On the other hand, the “side effects” of COVID-19, namely remote work and accelerated digital transformation, created exciting product opportunities for Hysolate.

Hysolate wanted to bring a new product to market quickly to address product opportunities created by COVID-19, and figure out an updated go-to-market strategy to hit its growth goals.

Hysolate engaged Blue Seedling’s Netta Kivilis who served as acting VP Marketing, owning all marketing activities: from budgeting and planning, through managing the in-house marketing team and external resources, to partnering with Sales, Product, and Customer Success, and participating in board meetings. During the short engagement, Netta got up to speed quickly, launched several new demand generation campaigns based on ABM and virtual events, and ran a leadership positioning and messaging workshop for the new product.

Following the engagement, with the return of an in-house marketing leader, Hysolate launched its new product offering as planned, and continued to expand worldwide.

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Ohad Samet Co-Founder & CEO, TrueAccord

Want to explore working together?

Get in touch arrow_forward