Contact Us arrow_forward

Namogoo

Revamped talent brand campaigns helped a top retail tech startup build a robust talent pipeline in the US

26

number of employees Namogoo hired across three countries—all during the 2020 pandemic

Industry
Retail / e-commerce

Buyer Persona
Consumer retail

Location
Tel Aviv, New York, London, Boston

Services provided
Talent brand / recruitment marketing

Industry
Retail / e-commerce

Buyer Persona
Consumer retail

Location
Tel Aviv, New York, London, Boston

Services provided
Talent brand / recruitment marketing

This is the second time I partnered with Blue Seedling to help with a major challenge – hiring fast, at scale, and from scratch in two new markets: the US and Europe. With Blue Seedling’s marketing and talent acquisition expertise, we successfully hit our acquisition goals on time and under budget. We highly recommend partnering with Blue Seedling to any Israeli startup that wishes to build a strong talent brand in the US.
Keren Halperin
Chief People Officer, Namogoo

After closing a $40M Series C round, Namogoo—a fast-growing Israeli retail tech startup—faced ambitious hiring goals. Wanting to grow their talent pipeline in the US, Namogoo turned to Blue Seedling to help revamp their talent brand and bring in a robust pipeline of top-notch candidates.


The Playbook

Blue Seedling drew upon our deep content marketing expertise to create:

  • New job descriptions that spoke directly to an American audience
  • A new company blog focused on the startup’s culture, perks, and mission
  • Interview series with the startup’s leadership and standout team members
  • Engaging onboarding materials and handbooks for new hires

Blue Seedling also partnered with a number of top US recruiting sites to raise the startup’s profile and build a consistent inbound talent pipeline. Blue Seedling built and managed multimedia profiles for Namogoo on Angellist, Indeed, Glassdoor, and BuiltinNYC.


The Impact

Namogoo added 26 remote employees during the 2020 pandemic across Sales, CS, Engineering, and more.

The Bottom Line

Growing a talent pipeline is no simple feat, but a partnership between marketing and HR can help boost a talent brand and attract top candidates. Blue Seedling’s growth-focused marketing expertise easily translates to talent brand efforts and can help startups grow in a new market.

Want to read more? Check out the full hiring stories of Namogoo here.

More Case Studies

Feedvisor

A suite of engaging and energetic talent brand campaigns helped an Israeli retail tech startup grow their US office over 10x in less than a year.

From 3 to 40

team members in Feedvisor’s NYC office in less than a year

Hundreds of thousands of Dollars

saved in recruiting costs

Industry
Retail / e-commerce

Buyer Persona
E-commerce executives

Location
Tel Aviv and NYC

Services Provided
Talent brand / recruitment marketing

Industry
Retail / e-commerce

Buyer Persona
E-commerce executives

Location
Tel Aviv and NYC

Services Provided
Talent brand / recruitment marketing

This is the second time I partnered with Blue Seedling to help with a major challenge – hiring fast, at scale, and from scratch in two new markets: the US and Europe. With Blue Seedling’s marketing and talent acquisition expertise, we successfully hit our acquisition goals on time and under budget. We highly recommend partnering with Blue Seedling to any Israeli startup that wishes to build a strong talent brand in the US.
Keren Halperin
Chief People Officer, Namogoo

After closing a $40M Series C round, Namogoo—a fast-growing Israeli retail tech startup—faced ambitious hiring goals. Wanting to grow their talent pipeline in the US, Namogoo turned to Blue Seedling to help revamp their talent brand and bring in a robust pipeline of top-notch candidates.


The Playbook

Blue Seedling drew upon our deep content marketing expertise to create:

  • New job descriptions that spoke directly to an American audience
  • A new company blog focused on the startup’s culture, perks, and mission
  • Interview series with the startup’s leadership and standout team members
  • Engaging onboarding materials and handbooks for new hires

Blue Seedling also partnered with a number of top US recruiting sites to raise the startup’s profile and build a consistent inbound talent pipeline. Blue Seedling built and managed multimedia profiles for Namogoo on Angellist, Indeed, Glassdoor, and BuiltinNYC.


The Impact

Namogoo added 26 remote employees during the 2020 pandemic across Sales, CS, Engineering, and more.

The Bottom Line

Growing a talent pipeline is no simple feat, but a partnership between marketing and HR can help boost a talent brand and attract top candidates. Blue Seedling’s growth-focused marketing expertise easily translates to talent brand efforts and can help startups grow in a new market.

Want to read more? Check out the full hiring stories of Namogoo here.

Blue Seedling also partnered with a number of top US recruiting sites to raise the Feedvisor’s profiles and build a consistent inbound talent pipeline. Blue Seedling built and managed multimedia profiles for the startup on Angellist, The Muse, Indeed, Glassdoor, BuiltinNYC, and more.


The Impact

Feedvisor’s NYC office grew from three team members to 40 in less than a year and achieved a self-sustaining inbound pipeline of high-quality candidates in NYC.


The Bottom Line

A partnership between HR and Marketing can supercharge hiring at fast-growing startups. Blue Seedling’s expertise at running creative, results-oriented campaigns easily translates to talent brand efforts and can help build a talent pipeline from the ground up — especially for Israeli startups looking to build their presence in the US.

Want to read more? Check out the full hiring story of Feedvisor here.

More Case Studies

Bringoz

A comprehensive email prospecting campaign lands multiple sales opportunities and nurtures innovative logistics SaaS-platform’s US expansion.

2 Weeks

from engagement start to campaign launch

400

new contacts reached each week

Industry
Retail / e-commerce

Buyer Persona
Retailers

Company location
Tel Aviv and New Jersey

Services Provided
B2B marketing team

Industry
Retail / e-commerce

Buyer Persona
Retailers

Company location
Tel Aviv and New Jersey

Services Provided
B2B marketing team

This is the second time I partnered with Blue Seedling to help with a major challenge – hiring fast, at scale, and from scratch in two new markets: the US and Europe. With Blue Seedling’s marketing and talent acquisition expertise, we successfully hit our acquisition goals on time and under budget. We highly recommend partnering with Blue Seedling to any Israeli startup that wishes to build a strong talent brand in the US.
Keren Halperin
Chief People Officer, Namogoo

After closing a $40M Series C round, Namogoo—a fast-growing Israeli retail tech startup—faced ambitious hiring goals. Wanting to grow their talent pipeline in the US, Namogoo turned to Blue Seedling to help revamp their talent brand and bring in a robust pipeline of top-notch candidates.


The Playbook

Blue Seedling drew upon our deep content marketing expertise to create:

  • New job descriptions that spoke directly to an American audience
  • A new company blog focused on the startup’s culture, perks, and mission
  • Interview series with the startup’s leadership and standout team members
  • Engaging onboarding materials and handbooks for new hires

Blue Seedling also partnered with a number of top US recruiting sites to raise the startup’s profile and build a consistent inbound talent pipeline. Blue Seedling built and managed multimedia profiles for Namogoo on Angellist, Indeed, Glassdoor, and BuiltinNYC.


The Impact

Namogoo added 26 remote employees during the 2020 pandemic across Sales, CS, Engineering, and more.

More Case Studies

Ambition Data

Supported by Blue Seedling, predictive customer analytics provider Ambition Data nailed the launch of its SaaS platform with the perfect market segmentation, positioning, and marketing mix.

6 Weeks

From engagement start to successful product launch

Industry
Analytics, Retail / e-commerce, Marketing Tech

Buyer Persona
Mid-market B2C brands

Location
Portland, Oregon

Services Provided
Go-to-market strategy & Product marketing

Industry
Analytics, Retail / e-commerce, Marketing Tech

Buyer Persona
Mid-market B2C brands

Location
Portland, Oregon

Services Provided
Go-to-market strategy & Product marketing

This is the second time I partnered with Blue Seedling to help with a major challenge – hiring fast, at scale, and from scratch in two new markets: the US and Europe. With Blue Seedling’s marketing and talent acquisition expertise, we successfully hit our acquisition goals on time and under budget. We highly recommend partnering with Blue Seedling to any Israeli startup that wishes to build a strong talent brand in the US.
Keren Halperin
Chief People Officer, Namogoo

After closing a $40M Series C round, Namogoo—a fast-growing Israeli retail tech startup—faced ambitious hiring goals. Wanting to grow their talent pipeline in the US, Namogoo turned to Blue Seedling to help revamp their talent brand and bring in a robust pipeline of top-notch candidates.


The Playbook

Blue Seedling drew upon our deep content marketing expertise to create:

  • New job descriptions that spoke directly to an American audience
  • A new company blog focused on the startup’s culture, perks, and mission
  • Interview series with the startup’s leadership and standout team members
  • Engaging onboarding materials and handbooks for new hires

Blue Seedling also partnered with a number of top US recruiting sites to raise the startup’s profile and build a consistent inbound talent pipeline. Blue Seedling built and managed multimedia profiles for Namogoo on Angellist, Indeed, Glassdoor, and BuiltinNYC.


The Impact

Namogoo added 26 remote employees during the 2020 pandemic across Sales, CS, Engineering, and more.

Solution

Ambition Data brought on Blue Seedling to guide the launch of their new software platform. Blue Seedling began by conducting a product strategy workshop to forge a common “language” for the launch with Ambition leadership. The workshop included:

  • Qualitative research with potential buyers to map key needs and consideration dimensions (tapping Blue Seedling’s Retail Practice)
  • Mapping of the competitive landscape based on buyer needs and use cases to identify “white space”
  • A day-long design thinking-inspired workshop with the Ambition leadership team to solidify positioning and messaging.

The upfront strategy work paid off. Within two weeks, Blue Seedling had everything needed to begin actual work on the product launch – confident that the team was aiming for the right market segment, with the right message.

For the launch itself, Blue Seedling tackled two core challenges. First, the team wanted to create noise in the market to bring qualified prospects into Ambition’s funnel. To do this, Blue Seedling orchestrated a “surround sound” launch announcement amplified through email, social, podcast, and Ambition’s website.

Second, Blue Seedling wanted to empower Ambition to convert qualified prospects into sales opportunities – and ultimately deals. Blue Seedling created a full suite of sales materials for the launch, including a sales presentation and customer nurture flow.


The Results

The product launch was a major success, driving substantial social engagement from Ambition’s extended network and record traffic to the website, quickly converting to pipeline opportunities of high-intent prospects from its target market.

It quickly became clear that the launch had positioned Ambition for long-term success. Within months, the company had exceeded its sales targets.

More Case Studies

Want to explore working together?

Get in touch arrow_forward