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Acumen

Acumen launches and announces its funding round with a new website, TechCrunch coverage, and a successful ProductHunt campaign – making a splash in the developer community.

3 Months

From nothing to launch, including positioning, website, collateral, and press coverage

1

TechCrunch article secured, with $0 spent on PR

Industry
Analytics, B2D

Buyer Persona
Enterprise SaaS/B2D

Location
Tel Aviv

Services Provided
B2B Marketing Team

Industry
Analytics, B2D

Buyer Persona
Enterprise SaaS/B2D

Location
Tel Aviv

Services Provided
B2B Marketing Team

“Having worked with several marketing teams in the past, I can easily say Blue Seedling is one of the best teams I’ve met. One of the signs of a good marketing team is how the engineering team feels about them. It is very rare to see an engineering team happy about the company’s marketing, especially when the product (like ours) is for developers :)”
Nevo Alva
Co-Founder & CEO, Acumen

Israeli startup Acumen.io, founded in 2019, helps engineering leaders gain visibility into what’s going on across the software development team, avoid risks, and boost productivity. Blue Seedling partnered with Acumen to craft a go-to-market strategy in their emerging B2D software category, stage a high-impact product launch, and kickstart their demand generation engine.

Pioneering a new category

Co-founders Nevo Alva, Daniel Shir, and Itamar Mula created Acumen.io in 2019 to solve a daunting problem: how to make software engineering less of an art, and more of a science. Acumen’s technology unifies data from different engineering systems, and uses machine learning to identify development risks and provide recommendations to engineering leaders to boost productivity.

Acumen had promising technology, but needed direction on how to take it to market. Key questions included:

  • What personas should Acumen target?
  • How could Acumen build credibility with the developer community?
  • What message would help Acumen stand out in a noisy market?

The company partnered with Blue Seedling to launch their product and create a demand generation engine.

A marketing team in a box

Blue Seedling kicked off the partnership by staging a go-to-market workshop with Acumen leadership to distill the company’s positioning and brand identity. (Pepper Potts and Alfred the butler made guest appearances.)

Guided by Acumen’s new messaging, Blue Seedling got to work building out foundational materials for a launch. This included developing a brand new website along with key pieces of branding and sales material. Blue Seedling also built a pre-launch audience through email and social media with rich content – above all, data journalism culled from Acumen’s own platform.

Blue Seedling knew that making a splash would require a “surround sound” approach across multiple audiences. So for the launch, Blue Seedling secured press coverage for Acumen in TechCrunch and several Israeli publications – and amplified the impact of the launch by targeting developer audiences on ProductHunt and Reddit.

Successful launch drums up sales opportunities

The launch was a massive success, generating dozens of qualified leads for Acumen. Blue Seedling worked closely with Acumen to build a scalable sales process to capture and convert launch demand.

Since the launch, Blue Seedling has worked with Acumen on driving demand generation from Acumen’s free software tier. And as part of Acumen’s strategic goal of connecting with senior dev executives, Blue Seedling launched a webinar interview series featuring conversations with engineering thought leaders.

More Case Studies

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The Blue Seedling team was critical to the success of our product launch. Their deep B2B marketing expertise and retail tech experience helped us define the right segment to target and craft the right message to gain immediate traction with our launch. I would recommend them to any B2B startup building a new go-to-market plan.

Allison Hartsoe Founder and CEO of Ambition Data

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Netta is one of the most impressive and capable managers I have ever worked with. Relentless focus, resiliency and big picture thinking make her great at what she does and a strong addition to any team. Netta makes leading teams to success look easy. I would recommend working with her without hesitation.

Yaniv Makover Co-Founder and CEO, Anyword

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Blue Seedling played a critical role in getting our marketing efforts up and running in the US. They had a great impact on generating some of the opportunities we now have in the market, both through planning and execution.

Chen Grazutis General Manager, North America, Bringoz

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Blue Seedling hit the ground running and created value from day one. What I like most about working with them is getting a full marketing team with different talents across everything we need in marketing – content, email, conferences, webinars – and at all levels – from high-level marketing strategy to tactical execution at the highest level. I recommend them to every Israeli startup selling to US enterprises.

Nir Livneh CEO and Co-Founder, Equalum

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The Blue Seedling team are the ultimate talent brand professionals. They were true partners in Feedvisor’s successful entry into the NYC talent market and real contributors to our growth.

Keren Halperin VP People, Feedvisor

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Netta worked with us at Hysolate for four months, while our VP marketing was on maternity leave. She did a great job both keeping the lights on with existing projects and initiating new projects and managing the team. Netta gets shit done!

Mark Gaffan CEO, Hysolate

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Blue Seedling is incredible at what they do. They are a team of no fluff data-driven marketers who know the right channels to focus on at the right times. They know B2B marketing better than anyone I know. We have worked with over a dozen marketers over the years, and Blue Seedling has stood head and shoulders above the rest. They move quickly and precisely and do not waste time on strategies with little ROI. Blue Seedling has that unique mix of intelligence and empathy. I cannot recommend the Blue Seedling team more highly.

Gavi Wolf CEO and Founder, Indiewalls

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This is the second time I partnered with Blue Seedling to help with a major challenge – hiring fast, at scale, and from scratch in two new markets: the US and Europe. With Blue Seedling’s marketing and talent acquisition expertise, we successfully hit our acquisition goals on time and under budget. We highly recommend partnering with Blue Seedling to any Israeli startup that wishes to build a strong talent brand in the US.

Keren Halperin Chief People Officer, Namogoo

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Netta was very helpful for Panther’s initial marketing push, from strategy and coordination to optimizing our messaging and content. She was a pleasure to work with and I would definitely recommend her to help you push your marketing efforts forward!

Jack Naglieri Founder & CEO, Panther

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The team at Blue Seedling has made a huge difference in our B2B GTM efforts in just a few months. The team is talented and high energy, able to jump into complex subject matter and work with organizational dynamics to get things done. I was hoping for a zero to one motion but we’re relying on them to do even more than that.

Ohad Samet Co-Founder & CEO, TrueAccord

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The Blue Seedling team was critical to the success of our product launch. Their deep B2B marketing expertise and retail tech experience helped us define the right segment to target and craft the right message to gain immediate traction with our launch. I would recommend them to any B2B startup building a new go-to-market plan.

Allison Hartsoe Founder and CEO of Ambition Data

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Netta is one of the most impressive and capable managers I have ever worked with. Relentless focus, resiliency and big picture thinking make her great at what she does and a strong addition to any team. Netta makes leading teams to success look easy. I would recommend working with her without hesitation.

Yaniv Makover Co-Founder and CEO, Anyword

Case Study arrow_forward

Blue Seedling played a critical role in getting our marketing efforts up and running in the US. They had a great impact on generating some of the opportunities we now have in the market, both through planning and execution.

Chen Grazutis General Manager, North America, Bringoz

Case Study arrow_forward

Blue Seedling hit the ground running and created value from day one. What I like most about working with them is getting a full marketing team with different talents across everything we need in marketing – content, email, conferences, webinars – and at all levels – from high-level marketing strategy to tactical execution at the highest level. I recommend them to every Israeli startup selling to US enterprises.

Nir Livneh CEO and Co-Founder, Equalum

Case Study arrow_forward

The Blue Seedling team are the ultimate talent brand professionals. They were true partners in Feedvisor’s successful entry into the NYC talent market and real contributors to our growth.

Keren Halperin VP People, Feedvisor

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Netta worked with us at Hysolate for four months, while our VP marketing was on maternity leave. She did a great job both keeping the lights on with existing projects and initiating new projects and managing the team. Netta gets shit done!

Mark Gaffan CEO, Hysolate

Case Study arrow_forward

Blue Seedling is incredible at what they do. They are a team of no fluff data-driven marketers who know the right channels to focus on at the right times. They know B2B marketing better than anyone I know. We have worked with over a dozen marketers over the years, and Blue Seedling has stood head and shoulders above the rest. They move quickly and precisely and do not waste time on strategies with little ROI. Blue Seedling has that unique mix of intelligence and empathy. I cannot recommend the Blue Seedling team more highly.

Gavi Wolf CEO and Founder, Indiewalls

Case Study arrow_forward

This is the second time I partnered with Blue Seedling to help with a major challenge – hiring fast, at scale, and from scratch in two new markets: the US and Europe. With Blue Seedling’s marketing and talent acquisition expertise, we successfully hit our acquisition goals on time and under budget. We highly recommend partnering with Blue Seedling to any Israeli startup that wishes to build a strong talent brand in the US.

Keren Halperin Chief People Officer, Namogoo

Case Study arrow_forward

Netta was very helpful for Panther’s initial marketing push, from strategy and coordination to optimizing our messaging and content. She was a pleasure to work with and I would definitely recommend her to help you push your marketing efforts forward!

Jack Naglieri Founder & CEO, Panther

Case Study arrow_forward

The team at Blue Seedling has made a huge difference in our B2B GTM efforts in just a few months. The team is talented and high energy, able to jump into complex subject matter and work with organizational dynamics to get things done. I was hoping for a zero to one motion but we’re relying on them to do even more than that.

Ohad Samet Co-Founder & CEO, TrueAccord

Ambition Data

Supported by Blue Seedling, predictive customer analytics provider Ambition Data nailed the launch of its SaaS platform with the perfect market segmentation, positioning, and marketing mix.

6 Weeks

From engagement start to successful product launch

Industry
Analytics, Retail / e-commerce, Marketing Tech

Buyer Persona
Mid-market B2C brands

Location
Portland, Oregon

Services Provided
Go-to-market strategy & Product marketing

Industry
Analytics, Retail / e-commerce, Marketing Tech

Buyer Persona
Mid-market B2C brands

Location
Portland, Oregon

Services Provided
Go-to-market strategy & Product marketing

“Having worked with several marketing teams in the past, I can easily say Blue Seedling is one of the best teams I’ve met. One of the signs of a good marketing team is how the engineering team feels about them. It is very rare to see an engineering team happy about the company’s marketing, especially when the product (like ours) is for developers :)”
Nevo Alva
Co-Founder & CEO, Acumen

Israeli startup Acumen.io, founded in 2019, helps engineering leaders gain visibility into what’s going on across the software development team, avoid risks, and boost productivity. Blue Seedling partnered with Acumen to craft a go-to-market strategy in their emerging B2D software category, stage a high-impact product launch, and kickstart their demand generation engine.

Pioneering a new category

Co-founders Nevo Alva, Daniel Shir, and Itamar Mula created Acumen.io in 2019 to solve a daunting problem: how to make software engineering less of an art, and more of a science. Acumen’s technology unifies data from different engineering systems, and uses machine learning to identify development risks and provide recommendations to engineering leaders to boost productivity.

Acumen had promising technology, but needed direction on how to take it to market. Key questions included:

  • What personas should Acumen target?
  • How could Acumen build credibility with the developer community?
  • What message would help Acumen stand out in a noisy market?

The company partnered with Blue Seedling to launch their product and create a demand generation engine.

A marketing team in a box

Blue Seedling kicked off the partnership by staging a go-to-market workshop with Acumen leadership to distill the company’s positioning and brand identity. (Pepper Potts and Alfred the butler made guest appearances.)

Guided by Acumen’s new messaging, Blue Seedling got to work building out foundational materials for a launch. This included developing a brand new website along with key pieces of branding and sales material. Blue Seedling also built a pre-launch audience through email and social media with rich content – above all, data journalism culled from Acumen’s own platform.

Blue Seedling knew that making a splash would require a “surround sound” approach across multiple audiences. So for the launch, Blue Seedling secured press coverage for Acumen in TechCrunch and several Israeli publications – and amplified the impact of the launch by targeting developer audiences on ProductHunt and Reddit.

Solution

Ambition Data brought on Blue Seedling to guide the launch of their new software platform. Blue Seedling began by conducting a product strategy workshop to forge a common “language” for the launch with Ambition leadership. The workshop included:

  • Qualitative research with potential buyers to map key needs and consideration dimensions (tapping Blue Seedling’s Retail Practice)
  • Mapping of the competitive landscape based on buyer needs and use cases to identify “white space”
  • A day-long design thinking-inspired workshop with the Ambition leadership team to solidify positioning and messaging.

The upfront strategy work paid off. Within two weeks, Blue Seedling had everything needed to begin actual work on the product launch – confident that the team was aiming for the right market segment, with the right message.

For the launch itself, Blue Seedling tackled two core challenges. First, the team wanted to create noise in the market to bring qualified prospects into Ambition’s funnel. To do this, Blue Seedling orchestrated a “surround sound” launch announcement amplified through email, social, podcast, and Ambition’s website.

Second, Blue Seedling wanted to empower Ambition to convert qualified prospects into sales opportunities – and ultimately deals. Blue Seedling created a full suite of sales materials for the launch, including a sales presentation and customer nurture flow.

The Results

The product launch was a major success, driving substantial social engagement from Ambition’s extended network and record traffic to the website, quickly converting to pipeline opportunities of high-intent prospects from its target market.

It quickly became clear that the launch had positioned Ambition for long-term success. Within months, the company had exceeded its sales targets.

More Case Studies

Case Study arrow_forward

The Blue Seedling team was critical to the success of our product launch. Their deep B2B marketing expertise and retail tech experience helped us define the right segment to target and craft the right message to gain immediate traction with our launch. I would recommend them to any B2B startup building a new go-to-market plan.

Allison Hartsoe Founder and CEO of Ambition Data

Case Study arrow_forward

Netta is one of the most impressive and capable managers I have ever worked with. Relentless focus, resiliency and big picture thinking make her great at what she does and a strong addition to any team. Netta makes leading teams to success look easy. I would recommend working with her without hesitation.

Yaniv Makover Co-Founder and CEO, Anyword

Case Study arrow_forward

Blue Seedling played a critical role in getting our marketing efforts up and running in the US. They had a great impact on generating some of the opportunities we now have in the market, both through planning and execution.

Chen Grazutis General Manager, North America, Bringoz

Case Study arrow_forward

Blue Seedling hit the ground running and created value from day one. What I like most about working with them is getting a full marketing team with different talents across everything we need in marketing – content, email, conferences, webinars – and at all levels – from high-level marketing strategy to tactical execution at the highest level. I recommend them to every Israeli startup selling to US enterprises.

Nir Livneh CEO and Co-Founder, Equalum

Case Study arrow_forward

The Blue Seedling team are the ultimate talent brand professionals. They were true partners in Feedvisor’s successful entry into the NYC talent market and real contributors to our growth.

Keren Halperin VP People, Feedvisor

Case Study arrow_forward

Netta worked with us at Hysolate for four months, while our VP marketing was on maternity leave. She did a great job both keeping the lights on with existing projects and initiating new projects and managing the team. Netta gets shit done!

Mark Gaffan CEO, Hysolate

Case Study arrow_forward

Blue Seedling is incredible at what they do. They are a team of no fluff data-driven marketers who know the right channels to focus on at the right times. They know B2B marketing better than anyone I know. We have worked with over a dozen marketers over the years, and Blue Seedling has stood head and shoulders above the rest. They move quickly and precisely and do not waste time on strategies with little ROI. Blue Seedling has that unique mix of intelligence and empathy. I cannot recommend the Blue Seedling team more highly.

Gavi Wolf CEO and Founder, Indiewalls

Case Study arrow_forward

This is the second time I partnered with Blue Seedling to help with a major challenge – hiring fast, at scale, and from scratch in two new markets: the US and Europe. With Blue Seedling’s marketing and talent acquisition expertise, we successfully hit our acquisition goals on time and under budget. We highly recommend partnering with Blue Seedling to any Israeli startup that wishes to build a strong talent brand in the US.

Keren Halperin Chief People Officer, Namogoo

Case Study arrow_forward

Netta was very helpful for Panther’s initial marketing push, from strategy and coordination to optimizing our messaging and content. She was a pleasure to work with and I would definitely recommend her to help you push your marketing efforts forward!

Jack Naglieri Founder & CEO, Panther

Case Study arrow_forward

The team at Blue Seedling has made a huge difference in our B2B GTM efforts in just a few months. The team is talented and high energy, able to jump into complex subject matter and work with organizational dynamics to get things done. I was hoping for a zero to one motion but we’re relying on them to do even more than that.

Ohad Samet Co-Founder & CEO, TrueAccord

Case Study arrow_forward

The Blue Seedling team was critical to the success of our product launch. Their deep B2B marketing expertise and retail tech experience helped us define the right segment to target and craft the right message to gain immediate traction with our launch. I would recommend them to any B2B startup building a new go-to-market plan.

Allison Hartsoe Founder and CEO of Ambition Data

Case Study arrow_forward

Netta is one of the most impressive and capable managers I have ever worked with. Relentless focus, resiliency and big picture thinking make her great at what she does and a strong addition to any team. Netta makes leading teams to success look easy. I would recommend working with her without hesitation.

Yaniv Makover Co-Founder and CEO, Anyword

Case Study arrow_forward

Blue Seedling played a critical role in getting our marketing efforts up and running in the US. They had a great impact on generating some of the opportunities we now have in the market, both through planning and execution.

Chen Grazutis General Manager, North America, Bringoz

Case Study arrow_forward

Blue Seedling hit the ground running and created value from day one. What I like most about working with them is getting a full marketing team with different talents across everything we need in marketing – content, email, conferences, webinars – and at all levels – from high-level marketing strategy to tactical execution at the highest level. I recommend them to every Israeli startup selling to US enterprises.

Nir Livneh CEO and Co-Founder, Equalum

Case Study arrow_forward

The Blue Seedling team are the ultimate talent brand professionals. They were true partners in Feedvisor’s successful entry into the NYC talent market and real contributors to our growth.

Keren Halperin VP People, Feedvisor

Case Study arrow_forward

Netta worked with us at Hysolate for four months, while our VP marketing was on maternity leave. She did a great job both keeping the lights on with existing projects and initiating new projects and managing the team. Netta gets shit done!

Mark Gaffan CEO, Hysolate

Case Study arrow_forward

Blue Seedling is incredible at what they do. They are a team of no fluff data-driven marketers who know the right channels to focus on at the right times. They know B2B marketing better than anyone I know. We have worked with over a dozen marketers over the years, and Blue Seedling has stood head and shoulders above the rest. They move quickly and precisely and do not waste time on strategies with little ROI. Blue Seedling has that unique mix of intelligence and empathy. I cannot recommend the Blue Seedling team more highly.

Gavi Wolf CEO and Founder, Indiewalls

Case Study arrow_forward

This is the second time I partnered with Blue Seedling to help with a major challenge – hiring fast, at scale, and from scratch in two new markets: the US and Europe. With Blue Seedling’s marketing and talent acquisition expertise, we successfully hit our acquisition goals on time and under budget. We highly recommend partnering with Blue Seedling to any Israeli startup that wishes to build a strong talent brand in the US.

Keren Halperin Chief People Officer, Namogoo

Case Study arrow_forward

Netta was very helpful for Panther’s initial marketing push, from strategy and coordination to optimizing our messaging and content. She was a pleasure to work with and I would definitely recommend her to help you push your marketing efforts forward!

Jack Naglieri Founder & CEO, Panther

Case Study arrow_forward

The team at Blue Seedling has made a huge difference in our B2B GTM efforts in just a few months. The team is talented and high energy, able to jump into complex subject matter and work with organizational dynamics to get things done. I was hoping for a zero to one motion but we’re relying on them to do even more than that.

Ohad Samet Co-Founder & CEO, TrueAccord

Want to explore working together?

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