A decade ago I wanted one thing: to work with the best people, from anywhere.
That’s still what I want, and what Blue Seedling is all about.
Jeff Bezos says to “build your business strategy around things that are stable in time.” For me, that’s always been one thing: people are everything.
Sounds obvious. But most companies treat people as a means to an end, not the end itself.
Blue Seedling is an agency: our people are literally our product. But every business is nothing without its people. No developers, no product. No sellers, no revenue. The best people will do the impossible with you. The wrong people will make you want to stay in bed Monday morning.
(AI makes this more true. The best people are now 10x better. The gap just got wider.)
I’m incredibly proud to have worked with some of the best at Blue Seedling. Many have stayed for years while having every option in the world.
Thank you to every Blue Seedling team member, past and present. You made this what it is.
This year I’m sharing lessons learned in a special anniversary series. Follow us here or sign up for the Blue Seedling blog to get them all, starting with my hard-won playbook on attracting, recruiting, and developing exceptional people.
Lesson #1: People are the most important thing bar none. Invest in your people above all else.
And to celebrate 10 years, we built something for you. The Blue Seedling AI Agent is a chatbot trained on a decade of our B2B marketing expertise. Ask it anything, and try it anywhere on our website.
Cheers to a decade of amazing people. 🥂
