We were looking for an AI agent for the Blue Seedling website. The idea: take ten years of B2B marketing knowledge, hundreds of blog posts, webinars, courses, and package it into a chatbot anyone can talk to.
Our AI lead, Laura Montagna, researched the options and found Navu. Great product, exactly what we needed. But here’s what sealed it: free for agencies. Forever.
Zero friction. We said yes immediately. It’s live on our site right now.
Now, you realize what’s happening here, right? I’m writing a LinkedIn post about Navu to thousands of people. For free.
This is exactly what they wanted. And I’m doing it happily because they gave me something valuable first.
Takeaway for B2B startup founders and CMOs:
Think about who your “agencies” are. Who are the connectors in your space? Go beyond channel partners or distributors in the traditional sense. Maybe it’s someone who posts on LinkedIn constantly and speaks at every conference. Maybe it’s not an official influencer, just someone with a platform who cares about their personal brand. Maybe it’s a community facilitator.
Find them. Give them your product for free. Remove every ounce of friction. Make it so easy to say yes that they can’t help and sign up but spread the word.
This concept applies to any B2B company, regardless of vertical. Who are the people or companies that, if they used your product and loved it, would tell everyone? Go find them. And make it free.
