At Blue Seedling, we spend most of our time crafting world-class B2B marketing for enterprise startups. But every so often, we get to do something just for fun. Something unexpected, scrappy, and a little bit weird. Our 2025 New Year video was exactly that.
It started with a request from our CEO and co-founder, Netta Kivilis: “I want to make a video for Blue Seedling’s holiday party. I’ll start talking, then… I’ll start rapping.”
Was she joking? Honestly, we weren’t sure.
But as with all good ideas at Blue Seedling, we said yes, and then we figured out how to make it happen.
Here’s the behind-the-scenes story of how we used ChatGPT, Suno AI, Canva, and a whole lot of screenshots to create a hilarious, AI-powered, beat-synced New Year greeting in less than a week:
Step 1: Crafting the Script (Thanks, ChatGPT)
Every marketing campaign starts with messaging, even if that message is, “Netta is going to rap now.” We opened up ChatGPT and prompted it with a few key ingredients: our tone (funny, self-aware, a little outrageous) and our format (traditional greeting that morphs into a rap).
After a few iterations (and more than one truly cringe-worthy rhyme suggestion), we had something we could work with: a script that opened with a heartfelt team thank-you, then smoothly transitioned into bars about pipelines, marketing wins, and Slack channels blowing up.
Lesson: ChatGPT is better at rapping than we expected, especially when you give it a clear persona and just enough sarcasm.
Step 2: Making the Rap with Suno AI
Now we had lyrics. But we needed a song, ideally one that sounded like a female rapper straight out of a Y2K hype track.
Enter Suno AI, a generative AI music platform. We fed it the script, selected a style (“female rap”), and let it generate a few versions of the song. Some were too slow. Some were too polished. One was just right, slightly chaotic, unmistakably synthetic, but with the perfect beat drop at just the right time.
Step 3: Gathering the Visuals
We wanted the video to feel fast-paced and funny, like a mash-up of inside jokes, memes, and team moments. Eventually, we assembled a folder of images that captured the essence of 2025 at Blue Seedling: team off-sites, client and internal wins, Slack reactions, and more.
This step was a great reminder: even if you’re not “doing content,” you’re still creating it. Keep those pictures, people.
Step 4: Canva + AI = Beat-Synced Video Magic
Next, we imported everything into Canva and chose a template with fast cuts and bold transitions. (Pro tip: search for “music video” or “social reels” when looking for Canva templates with energy.)
This is where it got interesting: Canva now has an AI tool that syncs your visuals to the beat of your audio track. One click, and suddenly our team selfies were bouncing in time to Netta’s rap.
Was it perfect? No. Was it hilarious and surprisingly effective? Absolutely.
We made a few manual tweaks (because AI still can’t crop a headshot properly), added subtitles (accessibility FTW), and exported the final version.
The Final Result: One-of-a-Kind, Just-Loud-Enough, Weirdly-Inspiring
What started as a joke turned into one of the most shared, commented-on, and talked-about internal videos we’ve ever made.
It reminded us of a few key things:
- Creativity doesn’t have to be expensive: We used only free or freemium tools to make this video. The real investment was our willingness to try something a little out there.
- AI is your co-pilot, not your replacement: ChatGPT and Suno got us 80% of the way; the rest came from human editing, curation, and judgment (plus a few coffee-fueled Slack threads).
- Tone matters: Even in internal or “fun” content, brand voice matters. The video felt like Blue Seedling, smart, a little quirky, fast-moving, and not afraid to laugh at ourselves.
- Rap is forever: Seriously. Try it.
The Bottom Line
B2B marketing doesn’t always need to be buttoned-up. In fact, sometimes the best internal or team-building content comes from stepping way outside the bounds of “best practices” and just… experimenting.
While you’re planning your Q1 campaigns, consider making something weird, delightful, and unexpected. And if you need help turning that weird idea into something real, well, that’s kind of our thing.
