“I was about to extend an offer to this amazing CMO candidate,” a smart CEO told me last week.
“But something didn’t feel right. Something kept poking at me.”
And then it hit him.
If she joined, she’d quit in six months.
Not because she wasn’t great, but because she’d walk into chaos.
This company (like many others) had already been through a few unsuccessful marketing leaders. There were no in-house marketing resources. The database, funnel, and RevOps were in terrible shape. No one producing content. No designer. No good vendors to speak of.
Just a Herculean task in front of her, and a lot of people asking her to do things for them, ASAP.
“She’s just going to run around like crazy,” he said. “Spending months trying to hire, bring on vendors, and do everything herself. She’s not going to last. No one person can do this.”
So instead of hiring that CMO, he decided to invest differently.
He partnered with us at Blue Seedling to bring on a Marketing Team as a Service.
We gave him a full marketing team: an experienced acting CMO leading the charge, a product marketer, a marketing manager, and a marketing associate. Together, they own everything a marketing team needs to own at an enterprise B2B scaleup, from strategy to budget to planning to demand generation execution across all channels.
Within weeks, the team was running and producing quick wins.
In the first 90 days, we rebuilt the vendor roster (new design studio, PPC partner, RevOps consultant), launched a new website, and put the foundation in place for a scalable demand generation engine.
Today, his marketing is unrecognizable compared to where it started: a clear strategy, strong execution, and a growing pipeline.
And, maybe most importantly, peace of mind. Knowing that marketing is handled by a “can do” team.
“I see no reason to bring in a CMO,” he told me. “It’s working. You give me everything I need. Why change it?”
If you’re planning for 2026 and thinking about hiring a marketing leader, maybe pause for a second.
You could wait months for the right person to join (and then more months for them to ramp up and hire their team)… or you can have a full marketing team running next month, ready to smash your 2026 goals.
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To get a full marketing team up and running without the wait, contact us.
