In this post, we compiled our best resources for marketing success in 2020: from building a marketing plan and budget, to hiring, to channel-specific advice.

 

Planning

Building a robust marketing plan and budget is the key to hitting your company’s revenue and growth goals in 2020. Here’s our guide for creating a marketing plan and budget that aligns with your company’s top-level revenue goals and allocates resources across channels and headcount. In addition to this plan and budget, you’ll want to create a solid marketing calendar. Here’s our step-by-step guide.

 

Channel-based strategy

If you’re planning to break free from the expensive, often ineffective realm of Google, LinkedIn, and Facebook ad campaigns in 2020 (highly recommended), here are our ideas for seven channels to try instead. Content marketing is one of them — here are four content “hacks” for creating quality content on a budget.

Planning your 2020 trade show gameplan? Here’s our analytical framework (plus a handy template) for deciding whether you should attend a specific conference.

We’re big believers in email prospecting, but it’s not for everyone. Here’s how to tell if it may be right for you. Ready to scale prospecting? Here’s how to do it (hint: not with dozens of SDRs).

 

Growing?

If you’re planning to grow your marketing team in 2020, congrats! That’s exciting. These are our favorite exercises for evaluating marketing candidates. And if you’re in the process of opening your first US office, this is where we stand in the NYC / Bay Area debate (spoiler: NYC!).

 

Lastly, it’s not too late to close 2019 with a bang :here are 10 Q4 campaign ideas you can still plan and execute in the two remaining months of the year.