10 Book recommendations for 2020

Jan 13th, 2020
By Netta Kivilis

Here are the best marketing / business / non-fiction books I read in 2019, loosely arranged by topic. Some were published in 2019, some are a bit older. I would love to hear your recommendations  — I’m always on the hunt for the next good book. And, like Bill Gates, I believe that reading books is “absolutely essential to success in any field.”


Get inspired by other CEOs

Bloomberg by Bloomberg – Michael Bloomberg. Politics aside, this is an incredible story about a hardware / enterprise software startup that started with $10M of funding and reached $1B in revenue in 15 years. Bloomberg was founded in 1981, but there are a ton of relevant lessons for today’s founders.

The Ride of a Lifetime – Robert Iger. A fascinating bio of rising to the top with no shortcuts, and a must-read for anyone in the media / publishing / entertainment industries (or in a startup selling to them).


Get Inspired by excellence

I have somewhat of an obsession with The Ritz Carlton – haven’t stayed in one yet, but read multiple books about what’s considered the best hotel chain in the world. Here are my 2019 additions:

The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company – Joseph A. Michelli. This book dissects Ritz-Carlton’s processes around customer experience and employee training and was written by the an author who had also wrote books about Starbucks, Zappos, Mercedes, and Airbnb.

Excellence Wins: A No-Nonsense Guide to Becoming the Best in a World of Compromise – Horst Schulze. Written by the co-founder and former COO and president of Ritz-Carlton, this is an inside look into Ritz-Carlton’s systems by the man who invented many of them, intertwined with a captivating personal story of a hospitality veteran who started working at hotels at the age of 14.


Education for a new workplace

In 2019 I did a lot of reading about new models of education. Two favorites:

A new U: Faster + Cheaper Alternatives to College – Ryan Craig. In-depth primer on why the college model is broken and emerging alternatives. Ryan is also a VC in the EdTech space and publishes a weekly newsletter about similar topics.

The Coddling of the American Mind –  Greg Lukianoff and Jonathan Haidt. Academic-level explanation of the Zeitgeist of today’s college students. I highly recommend it to anyone working with recent grads (and to any parent).


Be Better

Get to the Point!: Sharpen Your Message and Make Your Words Matter – Joel Schwartzberg. What it says on the tin. Be a better writer and speaker with smart, concrete recommendations.

Talent Is Overrated: What Really Separates World-Class Performers from Everybody Else – Geoff Colvin. I love the premise of this book, and its practical blueprint for improving through “deliberate practice.”

The Algebra of Happiness: Notes on the Pursuit of Success, Love, and Meaning – Scott Galloway. I like Scott in any format. I find Pivot, his podcast with Kara Swisher, entertaining, and his blog brilliant. This book is his most personal and offers his take on being a successful entrepreneur while also being a good human being.


And lastly, a non-non-fiction recommendation. The fiction I enjoyed most in 2019 was the Crazy Rich Asians trilogy by Kevin Kwan. If you’re looking for a laugh-out-loud read and a (somewhat ridiculous) education on life in Asia, check it out.


Even more books

28 books I loved in 2018

(aspiring to be) A World-class Post

About Blue Seedling

Blue Seedling works with Israeli B2B startups as a plug & play marketing team or as a complement to existing marketing capabilities. We’re “full-stack marketers” across all marketing activities: messaging and positioning, website design, sales enablement, marketing planning and budgeting, running marketing programs (webinars, content, PR, events & conferences, prospecting), generating sales opportunities, and recruiting marketing talent.

Our remote team and network include marketing managers, marketing strategy experts, copywriters, graphic design partners, a website development agency, PR agency partners, a Facebook / Google advertising expert, and a 15-person remote team.

About The Author

Netta is the founder and CEO of Blue Seedling. She loves third wave coffee, thin crust pizza, and B2B marketing.
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