Winning with Marketing in the Time of COVID-19: Presenting to UpWest Portfolio founders

Aug 20th, 2020
By Lauren Glover

Recently, we had the pleasure of meeting (via Zoom) with UpWest portfolio founders to give a presentation about how early-stage startups can find marketing success in these unpredictable times. Our presentation covered two types of high-impact campaigns—content curation and data journalism—that we think are particularly well-suited to this moment. We also shared playbooks from Indiewalls, a hospitality-tech startup that was hit hard by COVID-related shutdowns, but has bounced back with new initiatives.

Check out highlights from our presentation in the videos below, as well as some additional resources from our blog if you’d like to go deeper on any of these topics.

Data journalism and hacking PR

In this unpredictable era, audiences across verticals are hungry for certainty—or as close to it as we can get— in the form of data-backed insights and well-informed forecasting. Check out this case study on how one 10-person startup used data analysis to make huge media waves and gain PR wins, without the PR investment.


Building a buyer community with content curation

Curating high-quality content that is relevant to your audience is one of our favorite evergreen marketing tactics. Especially for startups with a lean budget or small team, content curation can be a low-cost, high-ROI way to jumpstart your marketing efforts. Check out this case study to see real-life examples of successful content curation, and the steps you can take to do it yourself.


Hospitality-tech startup winning during COVID

In this case study, we look at Indiewalls, a B2B hospitality-tech startup that was forced to reimagine its business in the face of COVID-19. With grit, creativity, and an eye towards maintaining customer relationships, their team generated three new revenue streams and built new initiatives to give back to their community.


Additional Resources

About Blue Seedling

Blue Seedling works with Israeli B2B startups as a plug & play marketing team or as a complement to existing marketing capabilities. We’re “full-stack marketers” across all marketing activities: messaging and positioning, website design, sales enablement, marketing planning and budgeting, running marketing programs (webinars, content, PR, events & conferences, prospecting), generating sales opportunities, and recruiting marketing talent.

Our remote team and network include marketing managers, marketing strategy experts, copywriters, graphic design partners, a website development agency, PR agency partners, a Facebook / Google advertising expert, and a 15-person remote team.

About The Author

Lauren is Blue Seedling's Director of Marketing. She is obsessed with all things content: from blog posts and podcasts to 15-second dance videos.
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