MarTech is one of the fastest-growing sectors of B2B technology, and the retail marketer is one of the most coveted buyer personas in SaaS sales. The most recent tally suggests that there are now over 8,000 MarTech vendors trying to capture marketers’ attention – and budgets.

How do you stand out in this crowded playing field? Join a panel of retail and e-commerce industry leaders for a discussion of how to win with this persona – including how to tailor your pitch for COVID, pricing best practices, and the do’s and don’ts of marketing and selling to retail leaders.

Participants will walk away with pragmatic guidance that will help them compete more effectively with retail marketing leaders. The workshop will also feature live Q&A, polls, and interaction between speakers and participants.


  • Nick Lamothe, Chief Marketing Officer, Legends (Formerly at Reebok)
  • Megan Kohout, Vice President of Ecommerce & Customer Analytics, Kendra Scott (Formerly at Club Monaco, Amazon, and Ann Taylor)
  • Jordan Elkind, Managing Director, Blue Seedling (Formerly at Amperity and Custora)

This workshop is invite-only. Please email for registration details.