Spoiler: AI is not writing our marketing plans. Or replacing marketers. Or building autonomous agents that run our LinkedIn strategy while we sleep. (Although that would be nice.)
But after a lot of experimenting, building, and occasionally cursing tools that broke mid-workflow, I can confidently say this:
AI is already changing how we work at Blue Seedling, in ways that are meaningful, impactful, magical, and very human.
👀 Want the live version of this post? I walked through all of this (and more) in our recent webinar on how marketers are actually using AI, no hype, just real use cases. Watch the full recording here.
Babble Fish: Turning Meetings into Multilingual Assets
Some of our meetings are in Hebrew. But our team is global. And sometimes you need to pause and translate so everyone stays in the loop.
Enter “Babble Fish”, our nickname for a workflow that uses ElevenLabs to dub meetings from Hebrew into English. It’s a super simple workflow:
- Record the meeting.
- Upload to ElevenLabs.
- Get back a dubbed English version.
Now, non-Hebrew speakers feel like they were there. Not just catching subtitles or reading a summary, but hearing tone, nuance, and all the details.
LinkedIn posts, even if you’re not a “writer”
I’ve got opinions. I’ve got takes. What I didn’t have was the time or energy to turn them into consistent, quality posts.
Enter AI.
Here’s my daily ritual: voice dictate a rough idea post-run, then let AI turn it into 90%-ready LinkedIn content.
Because I trained a custom GPT on my past posts, tone, and style, it just gets me. And now, I can post 3–4x a week instead of once a month.
Even better, it makes carousels, images, and edits faster than I ever could. Non-designers welcome. The process went from painful to fun.
And it works for company LinkedIn posts, as well. : We created a GPT for a cybersecurity client. Two non-technical folks on our team used it to post daily for them. That helped build visibility… which helped build credibility… which maybe helped them get acquired by Palo Alto Networks.
Hidden Gem(ini): Google Workspace Superpowers
Let’s be honest: Google was late to the AI party. But they showed up with snacks.
If your team lives in Gmail, Docs, Drive, or Sheets, like ours does, try Gemini again. Here’s what we use it for:
- Natural language search across email and Drive.
- Quick charts and formulas in Sheets.
- Image editing and creation via Nano Banana.
- Notetaking and research with NotebookLM.
The speed and contextual accuracy, especially within Google’s ecosystem, makes it a hidden gem for any marketer.
AI Explainer Videos
We used to spend thousands (and wait weeks) for product videos. Now, we make them in-house using tools like:
Avatars, subtitles, voiceovers, all done without needing an animator or production crew.
🎬 We actually wrote a whole blog post breaking down our favorite tools, use cases, and tips for creating AI-powered explainer videos. Check it out here.
AI as a Thought Partner
We don’t use AI to replace marketers. We use it like we’d work with a trusted colleague, someone to bounce ideas off of, collaborate with, or challenge our thinking.
Whether it’s exploring a new content angle, researching a trend, or helping to untangle a messy HR situation, we treat AI like a co-pilot, not a magic wand. It’s not always faster. But it often makes things possible that weren’t before, unlocking speed, confidence, and creativity across our team.
The Bottom Line
If you’re exploring AI, experimenting, or even just paying attention, you’re ahead of a lot of teams. And we’re right there with you.
There’s no finish line and no perfect prompt. Just a growing toolkit that helps marketers move faster, get clearer, and push ideas further.
And if you want to see these use cases in action (including my AI-dubbed voice, which is as weird and wonderful as it sounds), watch the full webinar here.
