Novee Security had all the ingredients: a founding team with 12+ years together in elite intelligence units, $51.5M raised in 4 months, and dozens of paying customers before ever going public. Their AI penetration testing platform could reason at professional-hacker level, find vulnerabilities no one else could detect, and offer remediation alongside detection.
What they didn’t have: a marketing team. And with AI offensive security exploding as a category, Novee needed to own it fast. The stakes were high: You only get one chance to launch out of stealth and announce your funding. All eyes are on you: prospects, investors, employees. You have to maximize it.
The goals:
"You only get one shot at launching out of stealth, and I wanted a marketing team that's done it before. Someone I can trust to plan, execute, and deliver at the highest level, even on a very tight timeline. Blue Seedling achieved all of that and more. They know the best practices in our space, and it shows. I recommend them to any cyber startup that wants to work with the best marketing team out there to get out of stealth and beyond."
Blue Seedling came on as Novee’s full marketing team: owning strategy, budget, demand gen targets, and execution across every channel. Oh, and launching out of stealth in five weeks.
Positioning and messaging. We started with a sprint alongside Novee’s founders and subject matter experts to find the positioning that would cut through a noisy market. The insight: Novee’s story isn’t just “AI does pentesting.” It’s a team that spent careers breaking into real systems, who built an adaptive platform that doesn’t just find vulnerabilities but tells you how to fix them, with instant black-box deployment. That combination of human expertise encoded into AI, plus remediation (not just detection), became the core of every asset we built.
Launch build-out. With positioning locked, we built Novee’s entire go-to-market presence from scratch:
"Novee's launch campaign was one of the strongest we've seen in our portfolio. Blue Seedling knew exactly how to use the resources YL Ventures offers its portfolio startups to amplify the launch for maximum impact. They're professionals who've done this before. From YL Ventures' perspective as an investor, we were confident the launch would be a success - and it exceeded our expectations"
Launching out of stealth is like planning a wedding: all the excitement builds to one big day, but real life begins afterwards. Blue Seedling serves as Novee’s marketing team: from strategy, budget planning, and demand gen commitments to campaign planning and execution across channels. That includes ongoing product marketing to solidify Novee’s category dominance in AI pentesting, a sustained social media engine, and a growing brand presence at major industry events.
