A Promising Concept
rnIsraeli startup Bonobo.ai was founded in 2017 with a simple mission: to use artificial intelligence (AI) to improve how businesses interact with their customers.rnrnBonobo enjoyed unique IP, high-profile investors, and a promising group of early design partners. But the team was still pre-revenue and didn’t yet have a launch strategy.rnrnWhat market segment should they go after? How would a startup from Tel Aviv make a dent in the crowded, hype-filled global market for AI?rnrnThe Blue Seedling team knew that working with Bonobo would require an approach that spanned strategy to execution.