How Justt demonstrated its category leadership in less than 6 months

1) Rebrand + a demand gen engine that keeps giving

Blue Seedling stepped in as Justt’s full stack marketing team. The first step was building a foundation that 1) explains what you do in five seconds and, 2) shows up consistently enough that buyers start to recognize you. That required: 

1. Rebuilding the brand, messaging, and positioning, and
2. Amplifying the visibility of Justt’s product and thought leadership across the industry
3. Identifying the highest-impact marketing channels and prioritizing them

We delivered a full website rebrand, sharper product marketing messaging, and fresh sales collateral – all in two months. 

Then we hit the gas. We stood up a full marketing engine with a repeatable workflow: 

• • A consistent publishing rhythm of website content per month (downloadable guides, blog posts, pages, GEO-optimized content)
  • A steady weekly LinkedIn cadence to keep Justt visible in the market and build familiarity over time
  • Cofounder LinkedIn content designed to carry thought leadership with a human voice 
  • Email marketing, including monthly newsletters that deliver real value to marketing contacts
  • Several product launches to prove leadership in times of regulatory change, shared across press, webinars, customer email, and social 

• Monthly webinars featuring Justt’s cofounders and industry-leading partners to expand reach 

In short: we built the story, built the system, and made sure the market saw it, every week.

2) ChargebackX: build the stage, then invite the industry to it

Next came the inflection point: ChargebackX, the first conference dedicated entirely to chargebacks, hosted virtually over two days.

The strategy was simple:

• If you want to lead the conversation, create the place where the conversation happens.
• Make it credible by putting the right people and companies on “stage,” not just your company.

So we built the event around:

• Enthusiastic customers to establish credibility, prove value, and make it easy to imagine similar results.
• Justt’s cofounders’ existing thought leadership, bringing strong moderation and a clear point of view 
• Big-name partners to expand reach, borrow trust, and strengthen partnerships

And we produced it with a lean budget, utilizing Justt’s network of partners, a Zoom license, tight production, and a six-week promotional plan instead of expensive event infrastructure.